Attitudes and Behaviours in Consumer Spaces: Quantifying the Benefits of a Sustainable Retail Environment

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The project provides a new level of understanding of the impact of retail environments that are ecologically responsible. Almost one quarter of the ecological footprint of the built environment in Australia is associated with some form of consumer space. While there are more than 8,000,000m2 of lettable retail environments in major centres alone in Australia, the ecological footprint of this space is far higher. This footprint may be minimised if the right combination of design and behavioural solutions can be enabled. But before this can occur, a detailed understanding of these complex attitudinal and behavioural issues must be developed.