Doctoral Dissertation Research: Subtitle Groups as Cultural Translators in China

博士论文研究：字幕组作为中国的文化翻译

• 批准号: 1153595
• 负责人: Elinor Ochs
• 金额: $ 0.56万
• 依托单位: University of California-Los Angeles
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2012
• 资助国家: 美国
• 起止时间: 2012-03-01 至 2013-08-31
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=1153595&HistoricalAwards=false
• 关键词: Doctoral; Dissertation; Research; Subtitle; Groups

University of California-Los Angeles doctoral student Chi-hua Hsiao, under the guidance of Dr. Elinor Ochs, will investigate the phenomenon of cultural translation in the context of an underground network of internet-based amateur translators in China. Since the post-economic reform period in the early 1990s, the growth of the internet in urban areas in China has afforded residents opportunities to circumvent the state-party monopoly of information. Informal volunteer subtitling groups emerged in the mid-1990s and began catering to the younger generation's thirst for U.S. popular culture by adding and distributing Chinese-language subtitles to TV programs, which they then posted online. Chinese audiences have embraced this unofficial outlet as an alternative source of foreign popular culture.Centered in Beijing, this research adopts a variety of ethnographic methods for documenting the linguistic and cultural translation processes through which subtitlers communicate culturally specific concepts in ways that fit the sociocultural understandings of the younger generation of Chinese audiences. Focusing on the theme of cultural translation, this linguistic anthropological study will explore how Chinese volunteer translators' subtitles relate to the globalization of sociocultural ideologies.This study will contribute to the understanding of globalization and to the understanding of socially coordinated uses of information technology by offering insights into how collaborative Chinese subtitling groups act as cultural brokers and represent a new paradigm of sacrifice and morality among Chinese youth and young adults within the virtual community. In addition, this research will demonstrate how such initiatives influence the younger Chinese generation's perceptions of foreign popular culture as part of the larger globalized flow of information. Funding this research also strengthens international scholarly collaborations with China and supports the education of a graduate student.

加州大学洛杉矶分校的博士生萧继华将在埃莉诺·奥克斯博士的指导下，在中国的一个基于互联网的业余翻译人员的地下网络的背景下，研究文化翻译现象。自20世纪90年代初后经济改革时期以来，中国城市地区互联网的发展为居民提供了绕过党对信息的垄断的机会。非正式的志愿者字幕小组出现于20世纪90年代中期，开始通过在电视节目中添加和分发中文字幕来迎合年轻一代对美国流行文化的渴望，然后将这些字幕发布到网上。中国观众已经将这一非官方渠道视为外国流行文化的替代来源。这项以北京为中心的研究采用了多种民族志方法来记录语言和文化翻译过程，通过这些过程，字幕者以符合中国年轻一代观众的社会文化理解的方式传达特定的文化概念。这项语言人类学研究将围绕文化翻译这一主题，探讨中国志愿者译者的字幕如何与社会文化意识形态的全球化有关。这项研究将有助于理解全球化和信息技术的社会协调使用，通过洞察合作的中文字幕群体如何扮演文化中间人的角色，并代表中国青年和年轻人在虚拟社区中的牺牲和道德的新范式。此外，这项研究将展示这些倡议如何影响年轻的中国一代对外国流行文化的看法，作为更大的全球化信息流的一部分。资助这项研究还加强了与中国的国际学术合作，并支持研究生的教育。