Can Sponsorship deliver Corporate Social Responsibility (CSR)? Examining internal and external perceptions of sponsors' CSR

赞助可以履行企业社会责任（CSR）吗？

• 批准号: LP0991848
• 负责人: Prof Pascale Quester
• 金额: $ 11.01万
• 依托单位: The University of Adelaide
• 依托单位国家: 澳大利亚
• 项目类别: Linkage Projects
• 财政年份: 2009
• 资助国家: 澳大利亚
• 起止时间: 2009-10-26 至 2013-12-31
• 项目状态: 已结题
• 来源: https://dataportal.arc.gov.au/RGS/Web/Grants/LP0991848
• 关键词: Sponsorship; deliver; Corporate; Social; Responsibility

This study examines whether and how sponsorship can be effective when supporting community-based activities. As the cost of large scale events continues to escalate, defining a value proposition to appeal to local sponsors may help smaller clubs and non-profit organisations to survive or even thrive. For small and medium size businesses, leveraging the sponsoring of community-based organisations via Corporate Social Responsibility (CSR) may be effective in gaining a competitive advantage against larger competitors. This study can assist in the quantification of such CSR sponsorship benefits, in times of increased social and economic accountability and uncertain economic growth.

本研究探讨了赞助是否以及如何在支持社区活动时发挥有效作用。随着大型活动的成本不断上升，定义一个吸引当地赞助商的价值主张可能有助于较小的俱乐部和非营利组织生存甚至蓬勃发展。对于中小型企业来说，通过企业社会责任（CSR）来利用社区组织的赞助可能会有效地获得与大型竞争对手的竞争优势。这项研究可以帮助量化这种企业社会责任赞助的好处，在社会和经济责任和不确定的经济增长的时候。