Improving the Effectiveness of Organizational Knowledge Transfer Through Social Media Use

通过社交媒体的使用提高组织知识转移的有效性

• 批准号: 1331492
• 负责人: Paul Leonardi
• 金额: $ 30.92万
• 依托单位: Northwestern University
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2013
• 资助国家: 美国
• 起止时间: 2013-09-01 至 2014-07-31
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=1331492&HistoricalAwards=false
• 关键词: Improving; Effectiveness; Organizational; Knowledge; Transfer

An organization's ability to help employees share knowledge with one another is directly related to its innovativeness, its ability to grow, and its ability to retain top talent. However, knowledge sharing remains a problem for many large organizations. Sometimes, problems of knowledge sharing occur because the knowledge itself is sticky; it requires deep contextual understanding to decode and apply. Other times, knowledge is difficult to transfer because individuals do not have the correct intensity of relationships (strong or weak) for the type of knowledge that needs to be transferred (tacit or explicit) such that individuals are unwilling to take the time and make the effort to teach a colleague something they do not know. In other cases, the problem is much simpler: People within the organization don't know what other people in the organization know and are therefore unable to seek or share with them.The goal of this study is to understand how new enterprise social media can help to improve at least two important aspects of knowledge sharing: Helping people find the knowledge they need and helping them to build the correct kinds of relationships necessary to transfer certain kinds of knowledge. As organizations spend money and time on the implementation of these new technologies in an attempt to increase worker productivity, it seems timely and important to understand not only if such tools can overcome perennial problems associated with effective knowledge sharing, but also to elucidate the mechanisms by which such technologies affect knowledge sharing practices. In short, this research stands to unveil what happens when organizational communications that were once private become public and the consequences that this communication visibility can have for the organization as a whole. This research has high-impact potential for education, labor, and business policies as it considers strategies for retooling and reshaping the communication environments of organizations that are becoming increasingly distributed.

组织帮助员工彼此共享知识的能力与其创新性，成长能力以及保持顶尖人才的能力直接相关。但是，对于许多大型组织来说，知识共享仍然是一个问题。有时，由于知识本身是粘的，因此会出现知识共享问题。它需要深入的上下文理解才能解码和应用。在其他时候，知识很难转移，因为个人没有正确的关系强度（强或弱），因为需要转移的知识类型（默认或明确），因此个人不愿意花时间并努力教会同事他们不知道的东西。在其他情况下，问题要简单得多：组织内的人不知道组织中的其他人知道什么，因此无法与他们寻求或分享。这项研究的目的是了解新的企业社交媒体如何帮助改善知识共享的至少两个重要方面：帮助人们找到所需的知识并帮助他们建立必要的关系来转移某些知识的关系。随着组织在实施这些新技术来提高工人生产率上的实施上，不仅要了解这种工具是否能够克服与有效的知识共享相关的多年生问题，而且要阐明这种技术影响知识共享实践的机制，这似乎是及时和重要的。简而言之，这项研究旨在公布曾经是私人的组织通信以及这种沟通可见性对整个组织带来的后果时会发生的情况。这项研究具有高度影响的教育，劳动和商业政策的潜力，因为它考虑了重塑和重塑日益分布的组织的沟通环境的策略。