CAREER: Advancing Social Computing with Tailored Motivators

该项目将为社会技术的使用开发个性化的激励因素，例如，采取各种激励措施，鼓励用户贡献知识、提供情感支持或在在线系统上管理信息。该项目包括（1）使用一系列对照研究来研究动机与动机的匹配，（2）通过分析潜在动机如何预测社交技术的使用来推断用户动机概况的模型开发，以及（3）应用和评估量身定制的动机，以鼓励用户参与自然环境。这项研究的结果将促进对一个人的动机如何影响他或她对社交技术的使用的科学理解。它还将通过阐明奖励类型之间的复杂关系以及它们如何受到影响行为的不同潜在动机的调节，加深我们对人类动机的理解。此外，研究还将产生用于识别用户动机的模型，以及研究人员和设计人员定制动机的通用设计框架，桥接多个学科。开发的动机配置文件和设计框架可能有助于解决社交技术中各种日常动机挑战，以改善知识共享，社会支持和信息表示。通过合作项目，这项研究还将有助于健康行为的改变，以鼓励献血和对抗婴儿肥胖。最后，通过综合教育计划，该研究计划还将有助于改善一般课堂学习，创建研究生课程和高中夏令营，以及培养跨学科研究方法的学者。

This project will enable the development of personally-tailored motivators for the use of social technologies, e.g., various incentives to encourage users to contribute knowledge, provide emotional support or curate information on an online system. The project includes (1) study of motivator-to-motivation matching using a series of controlled studies, (2) development of models to infer users' motivation profiles through analyzing how underlying motivations predict usages of social technologies, and (3) application and evaluation of tailored motivators to encourage user-participation in naturalistic settings. The results of this research will advance scientific understanding of how a person's motivations influence his or her usage of social technologies. It will also deepen our understanding of human motivations more generally by elucidating the intricate relationship between the types of rewards and how they are moderated by different underlying motivations to affect behaviors. In addition, the research will also result in models for identifying users' motivation profiles, and a general design framework for researchers and designers to tailor motivators, bridging multiple disciplines.The developed motivation profiles and design framework may be useful to tackle a variety of everyday challenges of motivation in social technologies to improve knowledge sharing, social support and information representation. Through collaborative projects, this research will also aid health behavior change efforts to encourage blood donation and combat infant obesity. Finally, through an integrated educational plan, this research program will also contribute to improving general classroom learning, the creation of a graduate course and high school summer camp, and the training of scholars in interdisciplinary research methods.