THE CROWD & THE CLOUD: Citizen Science, Big Data and the Democratization of Research

这个媒体和研究项目将开发和研究使用新媒体、广播电视和社交网络向全国受众介绍公民科学，并鼓励他们直接参与和参与。项目成果将包括：由博尔德大学CIRES主任、美国国家航空航天局前首席科学家Waleed Abdalati主持的四个全国性公共电视节目；针对公民科学合作伙伴的培训和推广的在线视频；通过社交媒体的数字参与；以及使用户能够获得更多信息内容、共享信息和与其他观众联系的定制应用程序(‘Second Screen app’)。这项评估和研究研究将建立关于这些交付如何激励公众成为公民科学参与者的新知识。调查人员估计，这四个电视节目将覆盖大约80%的美国电视家庭。此外，视频和其他内容将通过iTunes、Hulu、Netflix和社交媒体等渠道分发。目标受众将包括普通公众、公民科学活动家和专业科学家。将通过专门的Google Hangout以及SACNAS和AGU等专业协会联系到代表不足的群体。该项目的研究部分将提供证据，说明传统研究人员如何回应公民科学，并探索交付成果用作公民科学项目的招募工具，以及对观众与公民科学相关的态度、行为和技能的影响。数据将从多种来源收集，包括在线调查、面对面焦点小组和对用户在线帖子的分析。将进行回溯性调查，以探索受访者是否增加了与专业科学家的互动，或参与了公民科学倡议的行为变化。将进行准实验研究，以评估第二屏APP的附加值。

This media and research project will develop and study the use of new media, broadcast television, and social networks to introduce Citizen Science to a national audience, and motivate their direct involvement and participation. Project deliverables will include: four nationally-distributed public TV programs hosted by Waleed Abdalati, Director of CIREs at the University of Boulder and former NASA Chief Scientist; online videos for training and outreach of citizen science partners; digital engagement via social media; and a custom-designed application ('2nd screen app') that enables users to obtain additional informational content, share information, and connect with other viewers. The evaluation and research study will build new knowledge on how these deliverables can motivate the public to become citizen science participants.The investigators estimate the four television programs will reach approximately 80% of U.S. television households. In addition, videos and other content will be distributed through channels such as iTunes, Hulu, Netflix, and social media. Target audiences will include the general public, citizen science activists, and professional scientists. Underrepresented groups will be reached through special Google Hangouts, and professional societies such as SACNAS and AGU. The research components of the project will provide evidence on how traditional researchers respond to citizen science, and explore the deliverables' use as recruitment tools for citizen science projects and impacts on viewers' attitudes, behaviors, and skills related to citizen science. Data will be collected from multiple sources, including online surveys, in-person focus groups, and analyses of users' online postings. Retrospective surveys will be administered to explore changes in behavior regarding whether respondents have increased their interaction with professional scientists, or participated in citizen science initiatives. A quasi-experimental study will be conducted to assess the value added by the 2nd screen app.