EARTH - The Operators' Manual

这个项目的目的是开发一份“用户指南”，介绍我们星球目前和预计的能源资源及其与气候变化的关系。它将原型化并评估为公众提供信息和工具的新方法，以便在为家庭、学校、企业和社区供电方面做出更明智的选择。该项目采用了一种混合的科学传播模式，包括视频、现场演示和Web 2.0社交网络。全国公共广播公司播出的三小时节目将以可衡量的方式影响广大观众对气候变化的理解。在全国四个科学中心和自然历史博物馆举办的活动将探讨地球科学知识的增长如何影响人们的行为。该项目的社交网络工具和资源将激励和支持可访问的现实世界活动。美国公共广播公司在三年内多次播放这些一小时长的节目，可能会吸引1000万观众。短视频、权威资讯、博客的月访问量可达20 - 50万；在项目期间，参加研究人员现场演示的博物馆参观者可能达到约8万至10万人。核心项目团队包括Richard Alley，他是美国国家科学院气候突变小组的主席，他将主持电视节目。《纽约时报》的作家和科学记者安迪·雷夫金（Andy Revkin）将担任重要的项目顾问，并联合主持一些电视节目。外展合作伙伴包括全国各地的科学中心以及促进奇卡诺人和美洲原住民科学进步协会。该项目将利用现有的nsf支持的项目，如由明尼苏达科学博物馆领导的未来地球倡议和ASTC的气候变化交流。Rockman Et Al将评估项目从前端到总结阶段的影响，以了解媒体、在线和现场用户的反应。拟议的项目影响包括增加参与者对地球系统如何受到人类使用能源的影响以及这些能源使用对气候的影响的理解。其他影响包括影响个人能源使用的态度和行为的改变。评估将以电视节目观众、科学中心和网站访客为对象，采用准实验、定量和定性研究设计。

The purpose of this project is to develop a "user's guide" to the present and projected energy resources of our planet and the relationship to climate change. It will prototype and evaluate new ways of providing the public with the information and tools to make wiser choices about powering homes, schools, businesses, and communities. The project uses a hybrid model of science communication that includes video, in-person presentations, and Web 2.0 social networking. National PBS broadcasts of three hour long programs will reach large audiences influencing the understanding of climate change in measurable ways. Events at four science centers and natural history museums located across the country will explore how increased knowledge of Earth Science informs behavior. The project's social networking tools and resources will motivate and support accessible real-world activities. The multiple PBS broadcasts of the hour long programs over three years could potentially reach an audience of 10 million. Internet users accessing the short videos, authoritative information, and blogs could reach 200,000 to 500,000 per month; the museum visitors attending the live presentations of researchers could reach approximately 80,000-100,000 over the duration of the project.The core project team includes Richard Alley, chair of the National Academy of Sciences panel on Abrupt Climate Change, who will host the television programs. Andy Revkin, author and science journalist for The New York Times, will be a key project advisor and co-host for some of the television programs. Outreach partners include science centers across the nation and the Society for the Advancement of Chicanos and Native Americans in Science. The project will leverage existing NSF-supported projects such as the Future Earth Initiative led by the Science Museum of Minnesota and ASTC's Communicating Climate Change.Rockman Et Al will evaluate the project impacts working from front-end to summative stages to understand the reactions of media, online, and on-site users. Proposed project impacts include increasing participants' understanding of how the Earth's system is affected by human uses of energy and the impact of those energy uses on climate. Other impacts include changes in attitude and behavior affecting individual uses of energy. Evaluations will be conducted with TV show viewers as well as science center and website visitors using quasi-experimental, quantitative, and qualitative study designs.