Doctoral Dissertation Research: Negative Campaigns, Priming Effects and Vote Choice

博士论文研究：负面运动、启动效应和投票选择

• 批准号: 1560648
• 负责人: Tatishe Nteta
• 金额: $ 2.11万
• 依托单位: University of Massachusetts Amherst
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2016
• 资助国家: 美国
• 起止时间: 2016-04-15 至 2017-10-31
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=1560648&HistoricalAwards=false
• 关键词: Doctoral; Dissertation; Research; Negative; Campaigns

General SummaryThis project studies the impact of negative campaign ads featuring Latinos on voters' political opinions and vote choice. Recent decades have witnessed an increase in television campaign ads that depict Latinos as "illegal aliens" and employ gritty, menacing images of Latinos. This trend of targeting Latinos is seemingly replacing an earlier period of negative campaign advertising that focused on mobilizing voters by tapping into their fears of African Americans. While much literature that explains the conditions under which these ads are effective, the theories are nearly exclusively built upon campaign ads that target African Americans. As the Latino community continues to grow in the United States it is increasingly important to explore whether these existing theoretical models hold true for negative campaign ads that target Latinos. This research examines the effects of negative campaign ads and racial priming on vote choice using a survey experiment that is conducted using the 2016 Cooperative Congressional Elections Survey. Technical SummaryThis project employs a survey experiment to study the impact that racial appeals targeting Latinos have on voters' political opinions and vote choice. It aims to test the theory of racial priming by assessing whether this theory similarly predicts opinion and vote choice when the target of these political ads are Latinos rather than African Americans. The survey experiment will utilize a dual-wave panel administered through 2016 Cooperative Congressional Elections Survey (CCES) with a nationally representative sample. This dual-wave feature helps overcome contamination effects that may result from asking questions about race before the experimental manipulations. In the survey experiment respondents will be exposed to three campaign mailers for a fictitious congressional candidate. Exposure to one of the randomly assigned treatments is then followed up by a survey battery that asks respondents about their vote choice, candidate favorability, and support for restrictive social policies.

本项目研究以拉丁美洲人为特色的负面竞选广告对选民政治观点和投票选择的影响。近几十年来，电视竞选广告越来越多地将拉丁美洲人描绘成“非法外国人”，并使用拉丁美洲人坚韧不拔、威胁性的形象。这种针对拉丁裔的趋势似乎正在取代早期的负面竞选广告，这些广告的重点是通过利用选民对非洲裔美国人的恐惧来动员选民。虽然许多文献解释了这些广告有效的条件，但这些理论几乎完全建立在针对非裔美国人的竞选广告上。随着拉丁裔社区在美国的持续增长，探索这些现有的理论模型是否适用于针对拉丁裔的负面竞选广告变得越来越重要。本研究采用2016年合作国会选举调查进行的调查实验，探讨了负面竞选广告和种族启动对投票选择的影响。技术摘要本项目采用调查实验研究针对拉丁美洲人的种族诉求对选民政治观点和投票选择的影响。它的目的是测试种族启动理论，评估这一理论是否同样预测的意见和投票选择时，这些政治广告的目标是拉丁美洲人，而不是非洲裔美国人。调查实验将利用2016年合作国会选举调查（CCES）管理的双波小组，具有全国代表性的样本。这种双波特征有助于克服在实验操作之前询问有关种族的问题可能导致的污染效应。在调查实验中，受访者将接触到一个虚构的国会候选人的三个竞选邮件。暴露于随机分配的治疗之一，然后通过一个调查电池，询问受访者他们的投票选择，候选人的可接受性，以及对限制性社会政策的支持。