Doctoral Dissertation Research: Understanding the Mechanisms of Peer Influence in Adopting Health Products

博士论文研究：了解采用健康产品时同伴影响的机制

• 批准号: 1602176
• 负责人: Tomas Jimenez
• 金额: $ 1.18万
• 依托单位: Stanford University
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2016
• 资助国家: 美国
• 起止时间: 2016-07-15 至 2018-06-30
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=1602176&HistoricalAwards=false
• 关键词: Doctoral; Dissertation; Research; Understanding; Mechanisms

SES-1602176Tomas JimenezAnna LunnStanford UniversityThis project examines how social ties and interactions shape households' financial resource allocations and investments. A vast literature on diffusion and social influence has found that a variety of individual and household outcomes are shared among people and households that have social connections. However, evidence for why these decisions and outcomes are clustered among social contacts is largely absent. The goal of this research is to identify the mechanisms through which social actors influence household consumption decisions using concepts of peer pressure, reference groups, and aspirations. Analyzing interviewees' descriptions of their social interactions and how these interactions shaped their households' decisions will provide insight into the mechanisms behind social influence, which has also been missing from studies of diffusion and contagion. Since the rate and trajectory of diffusion varies by the mechanisms of social influence, identifying the types of interactions that facilitate the spread of this large household investment will inform diffusion models of similar decisions and practices. This study will also contribute to scholars? knowledge of the factors that both contribute to and prevent individuals' and households' adoption of other health products and technologies in resource-constrained settings, especially products that require large financial investments. The research focuses on the role of sanitation infrastructure in health in India, particularly child health, and how social influence contributes to the household adoption of health infrastructure.The goal of the project is to identify the mechanisms through which other social actors influence household consumption decisions. The research uses a mixed methods research design to investigate the ways in which social actors influence others' consumption preferences and decisions. The researcher initially conducted a quantitative analysis of survey data to identify which social, economic and village characteristics are associated with household latrine ownership. The co-PI will complete field work that builds on a pilot study of household sanitation conducted in January 2015 with funding from the Stanford Center for International Development. Pilot interviews suggested that opinions and preferences of extended family members were quite influential in households' financial decisions. The collection of additional interview data will allow the co-PI to gather and analyze extended accounts of household members' relationships, relative social status, and aspirations in conjunction with their own descriptions of their decision to invest in sanitation infrastructure. The findings of this study will have implications for models of diffusion and understanding the consumption choices of poor households in developing countries.

thomas JimenezAnna lunn斯坦福大学这个项目研究社会关系和互动如何影响家庭的财务资源分配和投资。关于传播和社会影响的大量文献发现，各种个人和家庭的成果在具有社会联系的人和家庭之间共享。然而，关于为什么这些决定和结果集中在社会联系中的证据在很大程度上是缺乏的。本研究的目的是利用同伴压力、参考群体和愿望的概念，确定社会行为者影响家庭消费决策的机制。分析受访者对他们的社会互动的描述，以及这些互动如何影响他们的家庭决策，将有助于深入了解社会影响背后的机制，这也是扩散和传染研究中缺失的。由于扩散的速度和轨迹因社会影响机制而异，确定促进这种大规模家庭投资扩散的相互作用类型将为类似决策和做法的扩散模型提供信息。本研究也将有助于学者？了解在资源有限的环境中，促进和阻止个人和家庭采用其他卫生产品和技术的因素，特别是需要大量财政投资的产品。这项研究的重点是卫生基础设施在印度保健方面的作用，特别是儿童保健，以及社会影响如何促进家庭采用卫生基础设施。该项目的目标是查明其他社会行为者影响家庭消费决定的机制。本研究采用混合方法研究设计，考察社会行为者影响他人消费偏好和消费决策的方式。研究人员最初对调查数据进行了定量分析，以确定哪些社会、经济和村庄特征与家庭厕所所有权有关。2015年1月，斯坦福国际发展中心资助了一项家庭卫生试点研究，联合牵头人将在此基础上完成实地工作。试点访谈表明，大家庭成员的意见和偏好对家庭的财务决策有相当大的影响。额外访谈数据的收集将使共同倡议人能够收集和分析家庭成员的关系、相对社会地位和愿望，并结合他们自己对投资卫生基础设施决定的描述。这项研究的结果将对发展中国家的扩散模型和对贫困家庭消费选择的理解产生影响。