I-Corps: BassInSight: Determining the economic value and market potential for estimating bass visual perception

I-Corps：BassInSight：确定估计低音视觉感知的经济价值和市场潜力

• 批准号: 1637153
• 负责人: Rebecca Fuller
• 金额: $ 5万
• 依托单位: University of Illinois at Urbana-Champaign
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2016
• 资助国家: 美国
• 起止时间: 2016-05-01 至 2017-10-31
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=1637153&HistoricalAwards=false
• 关键词: Corps; BassInSight; Determining; economic; value

The goal of this project is to create a technology to assist in 1) fish lure selection, 2) lure development and sales, and 3) ecological management. The initial focus is on largemouth bass, the most popular sportfish in the United States (an estimated 12-18 million anglers). The underlying technology, however, will be applicable to many other fish species and aquatic animals. For the angler (user base #1), lure selection is critical to success and enjoyment. Because fish see quite differently than humans, and their visual perception varies dramatically depending on lighting environments and habitat, the human eye cannot predict how bass will perceive a lure. To improve the fishing experience, this I-Corps team will create an application that allows anglers to estimate how a given lure appears to bass in a given environment, and estimates the maximum distance at which a bass can see the lure. For the lure manufacturer (user base #2), the technology can be used to develop lures with known levels of perception targeted for specific habitats?not only increasing the success of the lures but also adding significant marketing advantages. In the field of animal management and conservation (user base #3), the technology ultimately promises a greater understanding of perception among a variety of species, leading to better decisions and practices to preserve and enhance ecosystems.Recreational angling is a multi-billion dollar industry, and largemouth bass are the most popular target for anglers. An estimated $6.1 billion is spent annually just on rods, reels, tackle boxes, etc. Another $100 million is spent on fishing magazines, books, and DVDs. 11.2 million people fish for black bass annually, and another 7.3 million fish for related sunfish species. At this time the team is not aware of any product on the market that take a scientific approach to estimating how bass perceive objects in their environment, or that use the knowledge base of fish vision capabilities to make effective lures. Participation in the I-Corps program will enable the team to investigate the market from many viewpoints. The team will learn what channels lures and fish attraction products take from manufacture to user in the recreational market area. The team also needs to connect with all types of recreational anglers, as well as commercial fisherman. If fish can be caught by specific lures based on the knowledge of their visual systems, it could mean that using fish specific lure systems in a commercial setting could eliminate the gathering of non-target species of all kinds, called the by-catch, preventing the situation in which fish other than those desired are collected via the fishing methods used, and then discarded as waste. At the end of the project, the team will decide if a SBIR would be useful to obtain, and also gain insight into what business entity or license strategy to use for commercial market entry.

这个项目的目标是创造一种技术来协助1)鱼饵的选择，2)鱼饵的开发和销售，以及3)生态管理。最初的重点是大口黑鲈，这是美国最受欢迎的运动鱼类（估计有1200万至1800万垂钓者）。然而，基础技术将适用于许多其他鱼类和水生动物。对于垂钓者（用户基础#1）来说，诱饵的选择是成功和享受的关键。因为鱼的视觉与人类完全不同，而且它们的视觉感知会因光照环境和栖息地的不同而发生巨大变化，所以人类的眼睛无法预测鲈鱼如何感知诱饵。为了提高垂钓体验，I-Corps团队将创建一个应用程序，允许垂钓者估计给定的诱饵在给定环境中如何出现在鲈鱼身上，并估计鲈鱼可以看到诱饵的最大距离。对于诱饵制造商（用户基础#2），该技术可用于开发针对特定栖息地的已知感知水平的诱饵。不仅增加了鱼饵的成功，而且增加了显著的营销优势。在动物管理和保护领域（用户群#3），该技术最终有望更好地理解各种物种之间的感知，从而做出更好的决策和实践，以保护和增强生态系统。休闲垂钓是一项价值数十亿美元的产业，而大口黑鲈是垂钓者最喜欢的目标。据估计，每年仅在钓竿、卷轴、钓具箱等设备上就花费了61亿美元。另外1亿美元用于购买钓鱼杂志、书籍和dvd。每年有1120万人捕捞黑鲈鱼，另有730万人捕捞相关的太阳鱼。目前，该团队还不知道市场上有任何产品采用科学方法来估计鲈鱼如何感知环境中的物体，或者使用鱼类视觉能力的知识库来制作有效的诱饵。参与I-Corps项目将使团队能够从多个角度调查市场。该团队将了解在娱乐市场领域，诱饵和鱼类吸引产品从制造商到用户的渠道。该团队还需要与各种类型的休闲垂钓者以及商业渔民建立联系。如果鱼类可以根据其视觉系统的知识通过特定的诱饵捕获，这可能意味着在商业环境中使用特定的鱼类诱饵系统可以消除各种非目标物种的收集，称为副渔获物，防止通过使用的捕鱼方法收集到所需鱼类以外的鱼，然后作为废物丢弃。在项目结束时，团队将决定是否需要获得SBIR，并深入了解用于商业市场进入的业务实体或许可策略。