I-Corps: BassInSight: Determining the economic value and market potential for estimating bass visual perception

I-Corps：BassInSight：确定估计低音视觉感知的经济价值和市场潜力

• 批准号: 1637153
• 负责人: Rebecca Fuller
• 金额: $ 5万
• 依托单位: University of Illinois at Urbana-Champaign
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2016
• 资助国家: 美国
• 起止时间: 2016-05-01 至 2017-10-31
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=1637153&HistoricalAwards=false
• 关键词: Corps; BassInSight; Determining; economic; value

The goal of this project is to create a technology to assist in 1) fish lure selection, 2) lure development and sales, and 3) ecological management. The initial focus is on largemouth bass, the most popular sportfish in the United States (an estimated 12-18 million anglers). The underlying technology, however, will be applicable to many other fish species and aquatic animals. For the angler (user base #1), lure selection is critical to success and enjoyment. Because fish see quite differently than humans, and their visual perception varies dramatically depending on lighting environments and habitat, the human eye cannot predict how bass will perceive a lure. To improve the fishing experience, this I-Corps team will create an application that allows anglers to estimate how a given lure appears to bass in a given environment, and estimates the maximum distance at which a bass can see the lure. For the lure manufacturer (user base #2), the technology can be used to develop lures with known levels of perception targeted for specific habitats?not only increasing the success of the lures but also adding significant marketing advantages. In the field of animal management and conservation (user base #3), the technology ultimately promises a greater understanding of perception among a variety of species, leading to better decisions and practices to preserve and enhance ecosystems.Recreational angling is a multi-billion dollar industry, and largemouth bass are the most popular target for anglers. An estimated $6.1 billion is spent annually just on rods, reels, tackle boxes, etc. Another $100 million is spent on fishing magazines, books, and DVDs. 11.2 million people fish for black bass annually, and another 7.3 million fish for related sunfish species. At this time the team is not aware of any product on the market that take a scientific approach to estimating how bass perceive objects in their environment, or that use the knowledge base of fish vision capabilities to make effective lures. Participation in the I-Corps program will enable the team to investigate the market from many viewpoints. The team will learn what channels lures and fish attraction products take from manufacture to user in the recreational market area. The team also needs to connect with all types of recreational anglers, as well as commercial fisherman. If fish can be caught by specific lures based on the knowledge of their visual systems, it could mean that using fish specific lure systems in a commercial setting could eliminate the gathering of non-target species of all kinds, called the by-catch, preventing the situation in which fish other than those desired are collected via the fishing methods used, and then discarded as waste. At the end of the project, the team will decide if a SBIR would be useful to obtain, and also gain insight into what business entity or license strategy to use for commercial market entry.

该项目的目标是创造一种技术，以协助1）鱼类诱饵选择，2）诱饵开发和销售，以及3）生态管理。 最初的重点是大嘴鲈鱼，这是美国最受欢迎的运动鱼（估计有1200万至1800万垂钓者）。 然而，基础技术将适用于许多其他鱼类和水生动物。 对于垂钓者（用户群#1），诱饵选择是成功和享受的关键。 由于鱼类的视觉与人类完全不同，而且它们的视觉感知会根据照明环境和栖息地而发生巨大变化，因此人眼无法预测鲈鱼将如何感知诱饵。 为了改善钓鱼体验，这个I-Corps团队将创建一个应用程序，允许垂钓者估计给定的诱饵在给定的环境中如何出现，并估计鲈鱼可以看到诱饵的最大距离。 对于诱饵制造商（用户群#2），该技术可用于开发具有针对特定栖息地的已知感知水平的诱饵？不仅增加了诱饵的成功率，而且增加了显著的市场优势。 在动物管理和保护领域（用户群#3），该技术最终有望更好地理解各种物种之间的感知，从而更好地做出决策和实践，以保护和改善生态系统。重新钓鱼是一个数十亿美元的产业，大嘴鲈鱼是最受欢迎的钓鱼目标。据估计，每年仅在钓竿、卷轴、钓具盒等上就花费了61亿美元，另有1亿美元用于购买钓鱼杂志、书籍和DVD。11.2每年有1000万人捕捞黑鲈鱼，另有730万人捕捞相关的太阳鱼物种。目前，该团队还不知道市场上有任何产品采用科学方法来估计鲈鱼如何感知环境中的物体，或者使用鱼类视觉能力的知识库来制作有效的诱饵。参与I-Corps计划将使团队能够从多个角度调查市场。该小组将了解什么渠道诱饵和鱼类吸引力的产品采取从制造到用户在娱乐市场领域。该团队还需要与所有类型的休闲垂钓者，以及商业渔民。如果根据对鱼的视觉系统的了解，可以用特定的鱼饵来捕鱼，这可能意味着在商业环境中使用特定的鱼饵系统可以消除各种非目标鱼种的聚集，即所谓的副渔获物，防止通过所使用的捕鱼方法收集到所需鱼类以外的鱼类，然后作为废物丢弃的情况。在项目结束时，团队将决定是否需要获得SBIR，并深入了解商业市场进入所使用的业务实体或许可证策略。