Parents, Time Pressure and Earnings

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Parents of young children are time poor. They struggle to find the time to provide both income security and care for young children and themselves. This has become a pressing public policy issue, because an ageing society faces a critical labour shortage unless it mobilizes the underutilized capacity of mothers. The project has the potential to improve the well-being of all family members. Promoting the conditions for good parenting ensures that children have a healthy start to life in their early years. Facilitating parents' continuing employment promotes self esteem, self-reliance and the ability to save for a comfortable retirement.