Collaborative Research: Media Influences on Entrepreneurship and Innovation

合作研究：媒体对创业创新的影响

• 批准号: 1664383
• 负责人: Angelino Viceisza
• 金额: $ 13.57万
• 依托单位: Spelman College
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2017
• 资助国家: 美国
• 起止时间: 2017-05-01 至 2021-04-30
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=1664383&HistoricalAwards=false
• 关键词: Collaborative; Research; Media; Influences; Entrepreneurship

Business leaders and policy makers stress the importance of stimulating entrepreneurial activity for the continued vitality of the US economy, but many policies to promote entrepreneurship have had mixed effectiveness. One reason is the lack of exposure to the processes of innovation and starting a new firm. This research uses the idea that television is often credited for breaking new cultural ground, ushering in acceptance of minority groups, and shifting opinions on important social issues of the day, to assess if televised business plan competitions can shift opinions about the willingness and desirability of starting a business. The results have the potential to suggest a low cost means of introducing large numbers of individuals to the central challenges facing startups, and strategies to overcome them.The study will combine data from a wide range of sources, such as Nielsen ratings, in-take data from the Small Business Administration, patent application data from the US Patent and Trade Office, and data on business creation, to explore whether exposure to a televised business plan competition affects rates of activity associated with new business formation across the United States. By exploring within-market variation in the show's popularity over time as measured by Nielsen ratings, as well as exogenous shocks to programming that arise when local sporting events or weather conditions disrupt the television-viewing patterns of the target demographic, which in turn impacts the size of the audience for given episodes, the study will assess how increasing familiarity with the ups and downs of starting a business affect individuals? willingness to actually start businesses.

商业领袖和政策制定者强调刺激创业活动对美国经济持续活力的重要性，但许多促进创业的政策效果好坏参半。原因之一是缺乏创新和创办新公司的经验。这项研究利用电视通常被认为是开辟新文化领域、引入对少数群体的接受、以及改变对当今重要社会问题的看法的观点，来评估电视商业计划竞赛是否能改变人们对创业意愿和愿望的看法。研究结果有可能提出一种低成本的方法，让大量个人了解创业公司面临的主要挑战，以及克服这些挑战的策略。该研究将结合来自广泛来源的数据，如尼尔森收视率、美国小企业管理局（Small Business Administration）的入市数据、美国专利和贸易办公室（US patent and Trade Office）的专利申请数据以及企业创建数据，以探索电视商业计划竞争是否会影响美国各地与新企业形成相关的活动率。通过探索尼尔森收视率衡量的节目受欢迎程度随时间的市场内部变化，以及当当地体育赛事或天气状况扰乱目标人群的电视观看模式时，对节目产生的外生冲击，进而影响特定剧集的观众规模，该研究将评估对创业起起落落的熟悉程度的提高对个人的影响。真正创业的意愿。