Explore the Science of Spring: A Live Media Event

探索春天的科学：现场媒体活动

• 批准号: 1811511
• 负责人: Fred Kaufman
• 金额: $ 285万
• 依托单位: WNET
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2018
• 资助国家: 美国
• 起止时间: 2018-09-01 至 2020-08-31
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=1811511&HistoricalAwards=false
• 关键词: Explore; Science; Spring; Live; Media

Explore the Science of Spring: A Live Media Event is an Innovations in Development project produced by the signature PBS series Nature. The new primetime series Spring LIVE (working title) will break the frame of a traditional documentary, letting viewers themselves explore the dramatic seasonal changes of spring through the immediacy of live television. On-camera hosts, scientists and naturalists in locations across the U.S., and scores of citizen scientists will use observation and scientific inquiry to explore the workings of nature during this season of rebirth. The unfolding stories of seasonal change will illuminate larger scientific insights--into the biodiversity of species in habitats, the interconnectedness of plants and animals in diverse ecosystems, the global phenomenon of species migration, and how spring "green-up" can be affected by environmental change--while inspiring appreciation for species conservation and habitat preservation. Spring LIVE is conceived as an ongoing series, with this inaugural season composed of three one-hour programs broadcast live on three consecutive nights, along with real-time interactions via Facebook. Reaching long-standing Nature viewers (2.5 million per episode), Spring LIVE will seek to turn mature adults and diverse families into citizen science doers, and leverage younger Nature online audiences through social media and community engagement in partnership with citizen science projects. Spring LIVE will build public knowledge of and engagement in phenology and citizen science. The project will also conduct knowledge-building research on the effectiveness of Facebook as a science learning tool. It will experiment with eliciting audience participation via Facebook within the live shows to generate synchronous, second-screen thought and discussion. An exploratory study by Multimedia Research will look at the impact of this feature, addressing the question: To what extent and how does Facebook interactivity within live science shows impact adult engagement, learning and motivation? Spring LIVE will also engage multiple partners to expand reach and impact and build capacity in their fields. National partners include the National Park Service and Next Avenue; citizen science partners include Celebrate Urban Birds, National Phenology Network, Monarch Blitz, and SciStarter, among others. PBS stations will work with these organizations to involve diverse, intergenerational audiences in observation of nature and seasonal change. Project evaluation, implemented by Knight Williams Research Communications, will focus on the impact of live television on science learning, and the success of the integration of citizen science projects on air, online, and in communities. This project is funded by the Advancing Informal STEM Learning (AISL) program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants.This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.

探索春天的科学：现场媒体活动是由PBS标志性系列节目自然制作的创新发展项目。新的黄金时段系列剧《春天的直播》(暂定名)将打破传统纪录片的框架，让观众通过电视直播的即时性，亲自探索春天的戏剧性季节变化。镜头前的主持人，美国各地的科学家和博物学家，以及数十名公民科学家将利用观察和科学探究来探索这个重生季节的自然运作。正在展开的季节变化故事将启发更大的科学洞察力--栖息地物种的生物多样性，不同生态系统中动植物的相互联系，物种迁徙的全球现象，以及环境变化如何影响春季的“绿化”--同时激发人们对物种保护和栖息地保护的欣赏。春季直播被认为是一个持续的系列剧，这个开幕季由三个连续三个晚上直播的三个一小时的节目组成，并通过Facebook进行实时互动。面向《自然》的长期观众(每集250万人)，Spring LIVE将寻求将成熟的成年人和不同的家庭转变为公民科学实干家，并通过与公民科学项目的合作，通过社交媒体和社区参与来利用年轻的自然在线受众。春季LIVE将建立公众对物候学和公民科学的了解和参与。该项目还将就Facebook作为科学学习工具的有效性进行知识构建研究。它将在直播节目中通过Facebook吸引观众参与，以产生同步的第二屏思考和讨论。多媒体研究公司的一项探索性研究将着眼于这一功能的影响，解决这样一个问题：直播科学节目中的Facebook互动在多大程度上以及如何影响成年人的参与度、学习和动机？Spring LIVE还将吸引多个合作伙伴，以扩大覆盖范围，影响并建设各自领域的能力。国家合作伙伴包括国家公园管理局和Next Avenue；公民科学合作伙伴包括庆祝城市鸟类、国家物候学网络、君主闪电战和SciStarter等。公共广播电台将与这些组织合作，让不同代际的观众参与观察自然和季节变化。由奈特·威廉姆斯研究传播公司实施的项目评估将重点关注电视直播对科学学习的影响，以及在空中、在线和社区整合公民科学项目的成功情况。该项目由推进非正式STEM学习计划(AISL)资助，该计划旨在促进对非正式环境中STEM学习的设计和开发的新方法和基于证据的理解。这包括为扩大获得和参与STEM学习经验提供多种途径，在非正式环境中推进对STEM学习的创新研究和评估，以及加深参与者对更深层次学习的理解。该奖项反映了NSF的法定使命，并通过使用基金会的智力优势和更广泛的影响审查标准进行评估，被认为值得支持。