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Standard Grant: Digital Platforms and the Mediation of Technological Change

标准拨款：数字平台和技术变革的调解

基本信息

批准号：
1826545
负责人：
Torin Monahan
金额：
$ 11.64万
依托单位：
University of North Carolina at Chapel Hill
依托单位国家：
美国
项目类别：
Standard Grant
财政年份：
2018
资助国家：
美国
起止时间：
2018-08-01 至 2020-07-31
项目状态：
已结题

来源：
https://www.nsf.gov/awardsearch/showAward?AWD_ID=1826545&HistoricalAwards=false
关键词：
Standard Grant Digital Platforms Mediation

项目摘要

This award supports a research project that studies emerging platform economics; three platforms are to be studied, those operated by Uber, Airbnb, and Amazon The project will contribute to theoretical understandings of emerging platform economies by bringing to light the ways that local environments mediate platform capitalism and to what effect. More broadly, it will contribute to NSF's research-focused Big Idea, "Work at the Human-Technology Frontier: Shaping the Future." Digital platforms provide the fundamental infrastructure for independent contractors working in the "gig economy" as well as for workers in the warehousing and shipping organizations that handle distribution for companies like Amazon. By generating findings about local mediation of platform capitalism, this study will produce recommendations for regional governments and firms looking to navigate these market shifts intelligently. The results of this project are to be disseminated via separate reports for regional governments, logistics and shipping organizations, independent contractors, and labor unions; accessible publications in popular outlets; an undergraduate course on platform economies; and the training and support of a doctoral student working in this area.This project will analyze how local environments mediate platform capitalism through an empirical inquiry that focuses on the translation of digital platforms into urban regions in the US. Surveillance is key to these translations; all platform-mediated commercial interactions are designed to generate data that can be harnessed for building consumer profiles, mapping and predicting trends, and manipulating individual and group behavior. The platforms to be studied are those operated by Uber, Airbnb, and Amazon. Three primary research questions will guide this inquiry: (1) How are local organizational forms and functions altered in response to platform capitalism? (2) What resistances and affordances are presented by existing technological infrastructures? and (3) How does local cultural practice mediate the deployment and use of digital platforms? To address these questions, the researcher will use multiple qualitative methods including content analysis of industry, media, and government documents; 30 semi-structured interviews with key informants; and spatial mapping of platform densities and flows across selected urban regions. The exploration of the socio-spatial implications of large-scale digital platforms will draw upon, synthesize, and contribute to surveillance studies, science and technology studies, and human geography literatures.This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.

该奖项支持一个研究新兴平台经济学的研究项目；将研究由优步、Airbnb和亚马逊运营的三个平台。该项目将通过揭示当地环境调节平台资本主义的方式和影响，有助于从理论上理解新兴平台经济体。更广泛地说，它将有助于美国国家科学基金会以研究为重点的大想法--“在人类技术前沿工作：塑造未来”。数字平台为在“零工经济”中工作的独立承包商以及为亚马逊等公司处理配送的仓储和航运组织的工人提供了基本的基础设施。通过产生关于平台资本主义的地方调解的研究结果，这项研究将为寻求智能地驾驭这些市场变化的地区政府和公司提供建议。该项目的结果将通过以下方式传播：地区政府、物流和航运组织、独立承包商和工会的单独报告；大众媒体的无障碍出版物；关于平台经济的本科生课程；以及在该领域工作的博士生的培训和支持。该项目将通过侧重于将数字平台转化为美国城市地区的实证调查，分析当地环境如何调解平台资本主义。监控是这些转换的关键；所有平台中介的商业交互都旨在生成数据，这些数据可用于建立消费者概况、绘制和预测趋势以及操纵个人和群体行为。将被研究的平台是优步、Airbnb和亚马逊运营的平台。三个主要的研究问题将指导这一调查：(1)当地的组织形式和职能是如何因应平台资本主义而改变的？(2)现有的技术基础设施带来了哪些阻力和负担？以及(3)当地文化习俗如何协调数字平台的部署和使用？为了解决这些问题，研究人员将使用多种定性方法，包括对行业、媒体和政府文件的内容分析；对关键信息者的30次半结构化访谈；以及选定城市地区的平台密度和流量的空间地图。对大型数字平台的社会空间影响的探索将利用、综合和贡献监测研究、科学技术研究和人文地理文献。该奖项反映了NSF的法定使命，并通过使用基金会的智力优势和更广泛的影响审查标准进行评估，被认为值得支持。