SCC RAPID: Consumer Responses to Household Provisioning During COVID-19 Crisis and Recovery

SCC RAPID：COVID-19 危机和恢复期间消费者对家庭供应的反应

• 批准号: 2030205
• 负责人: Kelly Clifton
• 金额: $ 16.89万
• 依托单位: Portland State University
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2020
• 资助国家: 美国
• 起止时间: 2020-06-01 至 2022-03-31
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=2030205&HistoricalAwards=false
• 关键词: SCC; RAPID; Consumer; Responses; Household

Early evidence suggests that the COVID-19 crisis is accelerating the rate of adoption of e-commerce with more people ordering online and using delivery services to meet their needs. The embrace of e-commerce and delivery during the crisis and recovery are likely uneven, as opportunities and barriers to accessing transportation, local retailers, online technologies, and delivery services vary across the population. This study will collect critical and time-sensitive information to evaluate the extent to which people modify their shopping behavior during the pandemic and the lasting effects of technological adoption during recovery and beyond. It will reveal important trends in consumer behaviors and gaps in access that can aid planners in preparation for ongoing recovery and future emergencies. Findings will promote the health and well-being of the community by identifying opportunities to meet household needs while minimizing risk.Using a representative sampling frame for three states, this project will survey consumers in a repeated cross-sectional online survey over the next year to understand how their shopping strategies have changed, their use of online retailing and delivery services, and their challenges in accessing food and household goods. This project will also collaborate with delivery platform firms with the goal of being able to marry trend data and information about the demand for their services before the crisis, during it, and in the recovery phase. Together, these novel and timely data will be used to examine trends in online and in-store household provisioning, identify barriers to shopping, and develop models of technology adoption. This project is highly relevant to the Smart and Connected Communities program at NSF as it explores the impact of shocks such as pandemics on communities and strongly integrates technical and social dimensions. Research results from this proposal will help better inform communities of behavioral changes in crises and potentially develop resilient controls.This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.

早期证据表明，新冠肺炎危机正在加快电子商务的采用速度，越来越多的人在网上订购，并使用送货服务来满足他们的需求。在危机和复苏期间，对电子商务和递送的接受可能是不均衡的，因为获得运输、当地零售商、在线技术和递送服务的机会和障碍在人口中各不相同。这项研究将收集关键和时间敏感的信息，以评估人们在大流行期间改变购物行为的程度，以及在复苏期间和以后采用技术的持久影响。它将揭示消费者行为的重要趋势和准入方面的差距，有助于规划者为持续的复苏和未来的紧急情况做准备。调查结果将通过确定满足家庭需求的机会来促进社区的健康和福祉，同时将风险降至最低。该项目将使用三个州的代表性抽样框架，在明年反复进行横断面在线调查，以了解消费者的购物策略发生了怎样的变化，他们对在线零售和递送服务的使用，以及他们在获取食品和家居用品方面的挑战。该项目还将与交付平台公司合作，目标是能够将危机前、危机期间和复苏阶段对其服务的需求的趋势数据和信息结合起来。这些新颖而及时的数据将被用来检查在线和店内家庭供应的趋势，确定购物障碍，并开发技术采用模型。该项目与NSF的智能互联社区计划高度相关，因为它探索了流行病等冲击对社区的影响，并将技术和社会层面紧密结合在一起。这项提案的研究结果将有助于更好地向社区通报危机中的行为变化，并潜在地开发弹性控制。该奖项反映了NSF的法定使命，并通过使用基金会的智力优势和更广泛的影响审查标准进行评估，被认为值得支持。