Strategic Communications for Advanced Cyberinfrastructure (SCAC)

网络基础设施（CI）对科学和工程研究的影响的社会价值对公众来说并不明显或理解。有针对性的沟通可以加强对公共支持的CI资源与美国竞争力，健康和安全之间联系的理解。战略沟通通过促进先进的规划和实施，开发一致的消息传递，并实现成功的信息共享，满足组织的长期目标。它涉及澄清信息，管理信息流，培养机构的长期形象，并有助于提高机构的战略定位。主要研究者（PI）提出了一个由两部分组成的战略传播研究项目，其目标是：1。确定关键目标，目的，受众和信息，通过这些来提高对NSF资助的CI在美国的价值的认识和理解;制定一个战略沟通框架，可供NSF高级网络基础设施办公室（OAC）、其资助的项目、主要研究人员和合作伙伴应用，以在全国范围内为CI投资提供支持。该研究将收集NSF及其获奖者的CI成功案例，并扩大政府，媒体和社会中有关CI的对话，并寻求找到最好地推进NSF和OAC目标的方法。高级网络基础设施战略传播（SCAC）有可能推进获取知识和愿景的方法，吸引CI领导者，从业者和利益相关者，并将这些观点综合成可消化的形式供社区使用。项目的影响将包括扩大科学传播和战略研究的语料库，并作为寻求促进美国CI发展的组织和学术机构的参考点。该奖项反映了NSF的法定使命，通过使用基金会的知识价值和更广泛的影响审查标准进行评估，认为值得支持。

The societal value of cyberinfrastructure (CI) impacts on science and engineering research are not as evident or understandable to the public as they should be. Targeted communications can strengthen the understanding of the connection between publicly supported CI resources and U.S. competitiveness, health, and security. Strategic communication satisfies the long-term goals of an organization by facilitating advanced planning and implementation, developing consistent messaging, and enabling successful information sharing. It involves clarifying messages, managing information flow, and cultivating an organization’s image over a long-term horizon, and serves to enhance the strategic positioning of an institution. The principal investigator (PI) proposes a two-part strategic communications research project with objectives to: 1. Identify the key goals, objectives, audiences, and messages, by which to elevate the awareness and understanding of the value of NSF-funded CI for the U.S; and 2. Develop a framework for strategic communication that can be applied by NSF’s Office of Advanced Cyberinfrastructure (OAC), its funded projects, principal investigators, and partners, to build support for CI investment nationwide. The research will gather CI successes of NSF and its awardees, as well as broaden conversations about CI in government, the media, and society, and seek to find means by which to best advance the goals of NSF and OAC. Strategic Communications for Advanced Cyberinfrastructure (SCAC) has the potential to advance methods for capture of knowledge and visions, for engaging CI leaders, practitioners, and stakeholders, and for synthesizing these perspectives into digestible forms for community use. Project impacts will include broadening the corpus of research on scientific communications and strategy and serve as a reference point for organizations and academic institutions seeking to contribute to the advancement of CI in the U.S. The effort will directly engage underrepresented minority-serving institutions to tailor communications across a more diverse community of stakeholders and potential participants.This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.