DDRIG in DRMS: Exploring the role of existential fear appeals and social attachments in natural hazard risk assessment and behavior

气候变化对个人和更广泛的人类都是一个全球性的威胁。根据政府间气候变化专门委员会的最新报告，我们必须立即和迅速地实现净零碳排放，以避免许多最坏的影响。因此，决策者必须确定如何激励公众追求碳减排。该项目研究在实验环境中以支付意愿衡量的气候变化减缓的价值。特别是，该项目侧重于向人们提供气候变化信息的方式（即，（在社会偏好的背景下）该研究研究了社会偏好如何影响支付意愿，以及个人的社会偏好如何影响框架的影响。这个实验中使用的框架反映了气候变化的真实的世界特征之一。发达国家人均污染最多，但发展中国家最容易受到气候变化的负面影响。一些参与者收到的框架强调气候变化直接给他们带来的风险，而另一些参与者收到的语言强调了发展中国家的风险。我们的假设是，前者的框架可能是更积极的自我关注的个人，而个人谁是更强烈地关注他人的福利更积极的后一个框架。这项实验的结果有助于为政策讨论提供信息。例如，这些发现可能对试图举行全民公决的政策制定者有用。环境活动家也可能会发现这些结果有助于调整他们的信息。这个奖项反映了NSF的法定使命，并被认为是值得通过使用基金会的知识价值和更广泛的影响审查标准进行评估的支持。

Climate change is a worldwide threat for both the individual and humanity more broadly. According to the most recent report of the Intergovernmental Panel on Climate Change, we have to immediately and rapidly reach net zero carbon emissions to avoid many of the worst effects. Determining how to motivate the public to pursue carbon mitigation will therefore be essential for policy makers. This project studies the value, measured by willingness to pay, placed on climate change mitigation in an experimental setting. In particular this project focuses on the way information about climate change is presented to people (i.e., framing) in the context of social preferences). The research studies how social preferences influence willingness to pay and, further, how an individual’s social preferences influence the impact of framing. The framing used in this experiment mirrors one of the real world characteristics of climate change. Developed nations pollute the most per capita, but developing nations are the most exposed to negative effects from climate change. Some participants receive framing emphasizing the risks from climate change to themselves directly, whereas others receive language emphasizing the risk to those in developing nations. The hypothesis is that the former framing may be more motivating to self-regarding individuals, whereas individuals who are more strongly concerned with others' welfare are more motivated by the latter framing. Results from this experiment help to inform policy discussions. The findings, for example, may be useful to policy makers trying to word a referendum. Environmental activists may also find the results helpful in tailoring their messages.This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.