SBP: Inequity and Mistrust of Scientific Information - Understanding Science Misinformation in Black Communities and Developing Community-Driven Science Communication Strategies

SBP：科学信息的不平等和不信任 - 了解黑人社区中的科学错误信息并制定社区驱动的科学传播策略

• 批准号: 2219604
• 负责人: Michael Xenos
• 金额: $ 57.61万
• 依托单位: University of Wisconsin-Madison
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2022
• 资助国家: 美国
• 起止时间: 2022-08-15 至 2025-07-31
• 项目状态: 未结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=2219604&HistoricalAwards=false
• 关键词: SBP; Inequity; Mistrust; Scientific; Information

Black American experiences can pose particular challenges for effective communication on issues related to science and medicine, and recent misinformation campaigns have increasingly sought to capitalize on beliefs underlying mistrust within Black communities to spread misinformation. While phenomena related to the COVID-19 pandemic are most timely, there is a need to develop community-driven, effective strategies for public communications targeted toward Black Americans on a range of science-related issues, based on detailed findings about specific beliefs and attitudes relevant to the unique experiences Black Americans have with science. Developing a clearer understanding of how Black American experiences shape thinking about science-related topics, and the group-level dynamics that may lead to the uptake (or rejection) of misinformation and the formation (or avoidance) of misperceptions within these communities, holds great promise for advancing research on science communication in emerging fields such as artificial intelligence, genetics and genomics, and more. Such an approach would help guide more effective and inclusive public engagement efforts, and provide practitioners with new insights into how to responsibly address past and present inequities in messaging across a variety of scientific issues and policy areas, and to the development of appropriately targeted and tailored efforts to mitigate the negative effects of widespread misinformation about scientific topics, both in the short and long term.To address these issues, our project takes an iterative approach to better understand the specific ways that underlying beliefs and worldviews about science and scientific institutions are related to scientific misperceptions among Black Americans, and then, in conjunction with Black American communities, develop and test communication strategies for more effective efforts to combat science-related misinformation and misperceptions. In the earlier phases of the project, we will use Black American focus groups and national surveys with oversamples of Black Americans to identify key topics and issues in which Black Americans encounter science-related misinformation, as well as to better understand specific beliefs and worldviews related to science within Black American communities. Based on these findings, as well as in-depth interviews with seasoned communication practitioners with a history of combatting misinformation in Black American communities, we will then develop a communications toolkit to guide other science communicators engaged in similar efforts across a range of science-related issues. Key strategies and messages from the toolkit will be evaluated in three national survey experiments administered to Black American samples. Throughout the project, a series of community conversations will support a rich dialogue between researchers and community members, ensuring that our insights and recommended communications strategies position Black Americans' lived experiences as integral to their engagement with scientific information, institutions, and careers.This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.

黑人美国的经历可能会对与科学和医学有关的有效沟通构成特殊的挑战，而最近的错误信息运动越来越多地试图利用黑人社区内部不信任的信念来传播错误信息。虽然与Covid-19大流行有关的现象是最及时的，但有必要根据针对黑人美国人的一系列与科学相关问题的公共交流制定有效的公共交流策略，基于有关特定信念的详细发现和与黑人与科学相关的独特经历有关的特定信念和态度。对黑人对科学相关的话题的思维方式以及可能导致对这些社区中错误知识的厌恶和形成（或避免）的吸收（或拒绝）的群体级动态的思维方式更加清晰地了解，在这些社区内的错误受到的形成（或避免）具有巨大的希望，可在诸如人工学子，遗传和基因的拟人科学沟通研究中促进有关科学沟通研究的巨大希望。这种方法将有助于指导更有效和包容性的公众参与工作，并为实践者提供新的见解，以解决如何负责任地解决过去和现在的不平等现象，跨多个科学问题和政策领域的传递信息，以及开发适当的针对性和量身定制的努力，以减轻对这些方法的广泛误解，以解决这些问题，以解决这些问题，以解决这些问题，以了解这些问题，以使这些问题的特定范围介绍。关于科学和科学机构的基本信念和世界观与黑人美国人之间的科学误解有关，然后与黑人美国社区结合，制定和测试交流策略，以制定更有效的努力来打击与科学相关的误解和误解。在该项目的较早阶段中，我们将使用黑人黑人美国人的黑人焦点小组和国家调查，以确定黑人美国人遇到与科学相关的错误信息的关键主题和问题，以更好地了解黑人美国社区内与科学相关的特定信念和世界观。基于这些发现，以及与经验丰富的传播从业人员的深入访谈，具有打击美国黑人社区的错误信息的历史，然后我们将开发一个通信工具包，以指导其他科学沟通者在一系列与科学相关的问题上从事类似努力。该工具包的关键策略和信息将在针对黑人美国人样本的三个国家调查实验中进行评估。在整个项目中，一系列社区对话将支持研究人员与社区成员之间的丰富对话，确保我们的见解和推荐的沟通策略将黑人美国人的生活经验定位为与科学信息，机构和职业的参与不可或缺的一部分。该奖项通过评估NSF的法定任务，并通过评估了基金会的智力效果，并反映了NSF的法定任务，并受到评估。