SBP: Inequity and Mistrust of Scientific Information - Understanding Science Misinformation in Black Communities and Developing Community-Driven Science Communication Strategies

SBP：科学信息的不平等和不信任 - 了解黑人社区中的科学错误信息并制定社区驱动的科学传播策略

• 批准号: 2219604
• 负责人: Michael Xenos
• 金额: $ 57.61万
• 依托单位: University of Wisconsin-Madison
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2022
• 资助国家: 美国
• 起止时间: 2022-08-15 至 2025-07-31
• 项目状态: 未结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=2219604&HistoricalAwards=false
• 关键词: SBP; Inequity; Mistrust; Scientific; Information

Black American experiences can pose particular challenges for effective communication on issues related to science and medicine, and recent misinformation campaigns have increasingly sought to capitalize on beliefs underlying mistrust within Black communities to spread misinformation. While phenomena related to the COVID-19 pandemic are most timely, there is a need to develop community-driven, effective strategies for public communications targeted toward Black Americans on a range of science-related issues, based on detailed findings about specific beliefs and attitudes relevant to the unique experiences Black Americans have with science. Developing a clearer understanding of how Black American experiences shape thinking about science-related topics, and the group-level dynamics that may lead to the uptake (or rejection) of misinformation and the formation (or avoidance) of misperceptions within these communities, holds great promise for advancing research on science communication in emerging fields such as artificial intelligence, genetics and genomics, and more. Such an approach would help guide more effective and inclusive public engagement efforts, and provide practitioners with new insights into how to responsibly address past and present inequities in messaging across a variety of scientific issues and policy areas, and to the development of appropriately targeted and tailored efforts to mitigate the negative effects of widespread misinformation about scientific topics, both in the short and long term.To address these issues, our project takes an iterative approach to better understand the specific ways that underlying beliefs and worldviews about science and scientific institutions are related to scientific misperceptions among Black Americans, and then, in conjunction with Black American communities, develop and test communication strategies for more effective efforts to combat science-related misinformation and misperceptions. In the earlier phases of the project, we will use Black American focus groups and national surveys with oversamples of Black Americans to identify key topics and issues in which Black Americans encounter science-related misinformation, as well as to better understand specific beliefs and worldviews related to science within Black American communities. Based on these findings, as well as in-depth interviews with seasoned communication practitioners with a history of combatting misinformation in Black American communities, we will then develop a communications toolkit to guide other science communicators engaged in similar efforts across a range of science-related issues. Key strategies and messages from the toolkit will be evaluated in three national survey experiments administered to Black American samples. Throughout the project, a series of community conversations will support a rich dialogue between researchers and community members, ensuring that our insights and recommended communications strategies position Black Americans' lived experiences as integral to their engagement with scientific information, institutions, and careers.This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.

美国黑人的经历可能会给科学和医学相关问题的有效沟通带来特殊挑战，最近的错误信息运动越来越多地寻求利用黑人社区内部不信任的信念来传播错误信息。虽然与 COVID-19 大流行相关的现象是最及时的，但有必要根据与美国黑人在科学方面的独特经历相关的具体信念和态度的详细调查结果，制定社区驱动的、有效的公共沟通策略，针对美国黑人就一系列科学相关问题进行公共沟通。更清楚地了解美国黑人的经历如何影响对科学相关主题的思考，以及可能导致这些社区内错误信息的吸收（或拒绝）和误解的形成（或避免）的群体层面的动态，为推进人工智能、遗传学和基因组学等新兴领域的科学传播研究带来了巨大希望。这种方法将有助于指导更有效和更具包容性的公众参与工作，并为从业者提供新的见解，了解如何负责任地解决过去和现在在各种科学问题和政策领域的信息传递中的不平等问题，并制定适当的针对性和量身定制的努力，以减轻有关科学主题的广泛错误信息在短期和长期的负面影响。为了解决这些问题，我们的项目采用迭代方法来更好地理解 关于科学和科学机构的基本信念和世界观与美国黑人的科学误解有关，然后与美国黑人社区一起制定和测试沟通策略，以更有效地打击与科学相关的错误信息和误解。在该项目的早期阶段，我们将利用美国黑人焦点小组和对美国黑人进行过采样的全国调查来确定美国黑人遇到与科学相关的错误信息的关键主题和问题，并更好地了解美国黑人社区内与科学相关的特定信仰和世界观。基于这些发现，以及对具有与美国黑人社区的错误信息作斗争历史的经验丰富的传播从业者的深入访谈，我们将开发一个传播工具包，以指导其他科学传播者在一系列与科学相关的问题上从事类似的工作。该工具包中的关键策略和信息将在针对美国黑人样本的三项全国调查实验中进行评估。在整个项目中，一系列社区对话将支持研究人员和社区成员之间的丰富对话，确保我们的见解和推荐的沟通策略将美国黑人的生活经历作为他们参与科学信息、机构和职业的不可或缺的一部分。该奖项反映了 NSF 的法定使命，并通过使用基金会的智力价值和更广泛的影响审查标准进行评估，被认为值得支持。