How Firms Should React to Social Misconduct: Compensation Strategies and Performance Implications

企业应如何应对社会不当行为:薪酬策略和绩效影响

基本信息

项目摘要

The research project seeks to provide insights into how firms can develop corporate social responsibility (CSR) actions that compensate society after the occurrence of social misconduct and thus rehabilitate the firm`s societal standing and social legitimacy. The following objectives of the research project help to elaborate on this question. First, the project will identify socially desirable strategies that firms can use to compensate society for social misconduct. Second, the project will test empirically whether these strategies help to safeguard firm value. Third, the project will identify and empirically test contextual factors that alter the impact of compensation strategies. The project is highly relevant for CSR research because prior studies have concentrated on symbolic communication-related actions but have not specified how firms should use long-term substantive CSR actions for rehabilitation after social misconduct without harming firm value. Results of the project are also practically important because nearly all firms that pursue social responsibility initiatives regularly face social misconduct. Understandably, firms often respond to social misconduct with CSR actions to repair legitimacy. However, this attempt may create a dilemma for firms, because CSR actions in response to social misconduct are inherently problem-driven and often lead to stakeholder suspicion, jeopardizing firm value. Consequently, the key challenge for firms is to engage in CSR actions that effectively repair the firm`s social legitimacy and do not exacerbate the deleterious effects of social misconduct. Findings of the research project will help firms to meet this challenge and enable them to better contribute to society.
该研究项目旨在深入了解企业如何发展企业社会责任(CSR)行动,在发生社会不当行为后补偿社会,从而恢复企业的社会地位和社会合法性。研究项目的下列目标有助于阐述这一问题。首先,该项目将确定公司可以用来补偿社会不当行为的社会可取的战略。第二,本项目将实证检验这些战略是否有助于维护公司价值。第三,该项目将确定和实证测试的背景因素,改变薪酬策略的影响。该项目是高度相关的企业社会责任的研究,因为以前的研究集中在象征性的沟通相关的行动,但没有具体说明企业应如何使用长期的实质性企业社会责任的行为后,社会不当行为的康复,而不损害公司的价值。该项目的结果也具有实际重要性,因为几乎所有追求社会责任倡议的公司都经常面临社会不当行为。可以理解的是,企业经常以企业社会责任行动来应对社会不当行为,以修复合法性。然而,这种尝试可能会给企业带来困境,因为应对社会不当行为的企业社会责任行动本质上是问题驱动的,往往会导致利益相关者的怀疑,危及企业价值。因此,企业面临的主要挑战是参与企业社会责任行动,有效地修复企业的社会合法性,不加剧社会不当行为的有害影响。研究项目的结果将帮助企业应对这一挑战,使它们能够更好地为社会做出贡献。

项目成果

期刊论文数量(1)
专著数量(0)
科研奖励数量(0)
会议论文数量(0)
专利数量(0)
Can doing good lead to doing poorly? Firm value implications of CSR in the face of CSI
  • DOI:
    10.1007/s11747-016-0510-9
  • 发表时间:
    2017-03
  • 期刊:
  • 影响因子:
    18.2
  • 作者:
    Isabell Lenz;Hauke A. Wetzel;Maik Hammerschmidt
  • 通讯作者:
    Isabell Lenz;Hauke A. Wetzel;Maik Hammerschmidt
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Professor Dr. Maik Hammerschmidt其他文献

Professor Dr. Maik Hammerschmidt的其他文献

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{{ truncateString('Professor Dr. Maik Hammerschmidt', 18)}}的其他基金

The Impact of Sustainable Innovations on Firm Performance – A Meta-Analysis
可持续创新对公司绩效的影响——荟萃分析
  • 批准号:
    447437465
  • 财政年份:
    2020
  • 资助金额:
    --
  • 项目类别:
    Research Grants

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