Implementation and evaluation of a comprehensive sun protection program for adolescents

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Australia has the highest incidence of skin cancer in the world, costing our health system an estimated $300 million each year. The majority of skin cancers are preventable, if the public could be persuaded to adequately protect themselves from the sun, especially during childhood and adolescence. Australia currently leads the world in the development of sun protection education campaigns for children. However, adolescent sun protection behaviours continue to decrease, and very few programs have shown potential for any impact on this key target group. This project will provide much-needed evidence on the effectiveness of carefully researched and targeted programs for adolescents.