The nature of alcohol advertising in 'old' and 'new' media and the impact on young people's alcohol-related attitudes, intentions and behaviour
The nature of alcohol advertising in 'old' and 'new' media and the impact on young people's alcohol-related attitudes, intentions and behaviour
批准号:
DP120102741
负责人:
Prof Sandra Jones
金额:
$11.84万
依托单位国家:
澳大利亚
项目类别:
Discovery Projects
财政年份:
2012
资助国家:
澳大利亚
项目状态:
已结题
起止时间:
2012-01-01 至 2015-12-31
中文摘要
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英文摘要
Young people in Australia are exposed to a vast array of alcohol advertising. While television advertising has been widely researched, the effects of internet advertising, social networking, and event-based marketing are largely unknown. This project will examine the impact of different media on teenagers' current and future drinking behaviours.
期刊论文(0)
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科研奖励(0)
会议论文
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