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Entrepreneurial Responsibility in the Public Discourse. Differences and Co-Orientation in Judgments of Responsibility made by Corporations, the Media and Citizens.

公共话语中的企业家责任。

基本信息

批准号：
275427201
负责人：
Professorin Dr. Ulrike Röttger
金额：
--
依托单位：
Institut für Kommunikationswissenschaft (IfK)
依托单位国家：
德国
项目类别：
Research Grants
财政年份：
2015
资助国家：
德国
起止时间：
2014-12-31 至 2017-12-31
项目状态：
已结题

来源：
https://gepris.dfg.de/gepris/projekt/275427201?language=en
关键词：
Entrepreneurial Responsibility Public Discourse.Differences

项目摘要

Energy transition, financial crisis or low-wages - extent and constitution of entrepreneurial responsibility are an abiding theme in public debates in Germany, which are followed with scepticism towards corporations. The doubts concerning credibility indicate that diverging expectations are preventing the establishment of a comprehensive understanding of entrepreneurial responsibility. While CSR research mainly discusses ideal conceptions, it has yet to be determined how judgments of responsibility are actually formed in the public discourse. This project addresses this question by analysing the interaction of key players and stakeholders - the media, citizens and corporations - in the reproduction and institutionalisation of judgments of responsibility. The objective is to detect factors influencing the attribution and evaluation of entrepreneurial responsibility and to analyse differences as well as co-orientation of the media, citizens and corporations. If for example a co-orientation of judgments of responsibility made by corporations and the media becomes apparent, which is opposed to the citizens´ perspective, a loss of pluralism in the public discourse will impend. Furthermore, possible differences in judgments of responsibility between corporations as responsibility subjects and citizens and the media as responsibility recipients threaten corporate action ability. This project employs a three-part methodological approach based on a structuration theory model of the reproduction and institutionalisation of judgments of responsibility in the public discourse: a) A content analysis of the self-image of corporate responsibility, b) a content analysis of the public image in the media, as well as c) a survey of the public image among citizens. Comparing the three perspectives allows to draw inferences about causes of the credibility problem and helps to find solution strategies for resultant problems, both corporate and social.

能源转型、金融危机或低工资--企业家责任的范围和构成--是德国公开辩论中的一个永恒主题，紧随其后的是对企业的怀疑。对可信度的怀疑表明，不同的期望阻碍了对企业家责任的全面理解。虽然企业社会责任研究主要讨论理想概念，但责任判断实际上是如何在公共话语中形成的还有待确定。该项目通过分析主要参与者和利益攸关方--媒体、公民和公司--在责任判决的复制和制度化过程中的互动来解决这一问题。目的是找出影响企业家责任归属和评价的因素，并分析媒体、公民和公司的差异和共同取向。例如，如果公司和媒体对责任的判断变得明显，这与公民的观点相反，公共话语中多元化的丧失将迫在眉睫。此外，作为责任主体的企业和作为责任接受者的公民和媒体对责任的判断可能存在差异，这威胁到企业的行动能力。本项目采用了基于公共话语中责任判断再现和制度化的结构化理论模型的三部分方法：a)企业责任自我形象的内容分析，b)媒体公众形象的内容分析，以及c)公民公众形象的调查。通过比较这三种视角，可以推断出可信度问题的原因，并有助于为由此产生的企业和社会问题找到解决策略。