Inducing pro-environmental behavior in tourists for the sustainable development of Japan's tourism and hospitality industries

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During the academic year 2022, our team engaged in several activities as below. In May, we held a meeting with a hotel management company in Tokyo, to discuss a potential plan for an experimental study at some of their hotels. The meeting was attended by the company president and executives, who suggested that we begin our study at one of their branches in West Japan. In June, two of our project members met with our collaborator from Australia in Japan to discuss the project. In August, the team visited the target hotel to inspect it as a potential site for our experiment. During the visit, we held a meeting with the hotel's general manager and executives, conducted interviews, and inspected the facilities.In preparation for the experiment, we deemed it crucial to understand the overall trends in pro-environmental attitudes and behaviours among Japanese tourists during their hotel stays. To achieve this, we developed and conducted a preliminary survey with the assistance of a survey company in Japan. The collected data was analysed, and the preliminary findings were presented at an international conference in Japan. The results of the survey were also used as a foundation for designing our experiment study.In addition to monthly meetings, our team held a series of face-to-face meetings. The principal investigator visited project members in Kobe and Osaka in December and January, respectively. These meetings allowed us to discuss project updates, address any concerns, and plan future steps for our project.