The uses of romance for new demographics and multimedia platforms: A model of media innovation in international women's fiction publishing

该项目的国家利益既有经济意义，也有社会文化意义。在经济上，它研究了为当地和出口市场制作和分发澳大利亚创意内容的新方法。它确定了全球公司的分支机构如何成为创造性的办公室。在文化上，它为大型出版商和澳大利亚年轻人最大限度地接受、吸收和使用数字技术制定了方案。它调查了创作价值链上的代理人--从作者到观众--以确定创造性小说的用途，确定吸引/排斥这些体裁已出版小说用户的特征。最后，它扩展了用户创建自己的浪漫内容的能力。

The national benefit of this project is both economic and socio-cultural. Economically, it investigates new ways to produce and distribute Australian creative content for local and export markets. It identifies how branch offices of global firms can be creative offices. Culturally, it develops scenarios for maximizing the acceptance, uptake and use of digital technologies by both large-scale publishers and young Australians. It investigates agents along the length of the creative value chain - from authors to audiences - to determine the uses of creative fiction, identifying the features that attract / repel users of published fiction in these genres. Finally it extends the capabilities of users to create their own romance content.