The uses of romance for new demographics and multimedia platforms: A model of media innovation in international women's fiction publishing

浪漫主义在新人口统计和多媒体平台中的运用：国际女性小说出版的媒体创新模式

• 批准号: LP0777006
• 负责人: Prof John Hartley
• 金额: $ 7.26万
• 依托单位: Queensland University of Technology
• 依托单位国家: 澳大利亚
• 项目类别: Linkage Projects
• 财政年份: 2007
• 资助国家: 澳大利亚
• 起止时间: 2007-07-01 至 2010-06-30
• 项目状态: 已结题
• 来源: https://dataportal.arc.gov.au/RGS/Web/Grants/LP0777006
• 关键词: uses; romance; new; demographics; multimedia

The national benefit of this project is both economic and socio-cultural. Economically, it investigates new ways to produce and distribute Australian creative content for local and export markets. It identifies how branch offices of global firms can be creative offices. Culturally, it develops scenarios for maximizing the acceptance, uptake and use of digital technologies by both large-scale publishers and young Australians. It investigates agents along the length of the creative value chain - from authors to audiences - to determine the uses of creative fiction, identifying the features that attract / repel users of published fiction in these genres. Finally it extends the capabilities of users to create their own romance content.

该项目的国家利益是经济和社会文化。在经济上，它研究了为当地和出口市场生产和分发澳大利亚创意内容的新方法。它指出了全球公司的分支办事处如何成为创造性的办事处。在文化方面，它制定了最大限度地提高大型出版商和澳大利亚年轻人对数字技术的接受、吸收和使用的方案。它调查代理人沿着创意价值链的长度-从作者到观众-以确定创意小说的用途，确定吸引/排斥这些类型的已出版小说的用户的功能。最后，它扩展了用户创建自己的浪漫内容的能力。