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Study on the influence of Iconic design on Brand Symbolic Value- Based on luxury brand.doc

Study on the influence of Iconic design on Brand Symbolic Value- Based on luxury brand.doc
标志性设计对品牌符号价值的影响研究——基于奢侈品牌.doc
批准号：
19K13837
负责人：
姜 志清
金额：
$0.33万
依托单位：
Waseda University
依托单位国家：
日本
项目类别：
Grant-in-Aid for Early-Career Scientists
财政年份：
2019
资助国家：
日本
项目状态：
已结题
起止时间：
2019-04-01 至 2020-03-31
来源：
https://kaken.nii.ac.jp/en/grant/KAKENHI-PROJECT-19K13837/
关键词：
iconic designluxurybrand

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英文摘要
During this research period, I finished the literature review, set up the conceptual framework and conducted consumer surveys twice.The first one committed to Macromill is the survey about the influence of iconic design on luxury hotel perception. It was done 2019.05 and cost 172,800JPY.The second one is the survey about the influence of iconic product design on luxury watch brand perception. It was conducted by RAKUTEN Research in 2019.06 and cost 108,000JPY. These were totally taken 280,800JPY.
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