Study on the influence of Iconic design on Brand Symbolic Value- Based on luxury brand.doc

在研究期间，笔者完成了文献综述、概念框架的建立和两次消费者调查，第一次致力于宏美的是关于标志性设计对豪华酒店感知影响的调查。2019.05完成，花费172，800日元。第二个是关于标志性产品设计对奢侈手表品牌认知的影响的调查。由RAKUTEN Research于2019.06进行，费用为108，000日元。总共拍了280，800日元。

During this research period, I finished the literature review, set up the conceptual framework and conducted consumer surveys twice.The first one committed to Macromill is the survey about the influence of iconic design on luxury hotel perception. It was done 2019.05 and cost 172,800JPY.The second one is the survey about the influence of iconic product design on luxury watch brand perception. It was conducted by RAKUTEN Research in 2019.06 and cost 108,000JPY. These were totally taken 280,800JPY.