Economic Analysis of Food Values: An International Comparison Study

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People’s food choices can be explained by their preferences for more abstract food quality attributes or so called “food values”. This study proposes to examine food values using a stated preference method (i.e., best-worst scaling (BWS) approach) in Asia, the United States (US) and Europe.We conducted online BWS choice experiments for Japan and compared the results from the United States and Europe (Bazzani et al., 2018). The food value information as well as demographical data were collected from a sample of 3,000 persons from all the regions and all the age groups considering geographical and generational representations in Japan. This was to compare the food values for the economies with different stages of economic development in different regions of the world.