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Asta Nielsen: the international film star and the emergence of the star system 1911-1914

阿斯塔·尼尔森：国际电影明星和明星制度的出现 1911-1914

基本信息

批准号：
384498556
负责人：
Professor Dr. Martin Loiperdinger
金额：
--
依托单位：
Fach Medienwissenschaft
依托单位国家：
德国
项目类别：
Research Grants
财政年份：
2018
资助国家：
德国
起止时间：
2017-12-31 至 2021-12-31
项目状态：
已结题

来源：
https://gepris.dfg.de/gepris/projekt/384498556?language=en
关键词：
Asta Nielsen international film star

项目摘要

This project takes Asta Nielsen, the first international film star of the feature film business emerging in the early 1910s, as an example to study the media transition from short film programs to feature film exhibition. Already in May 1911, a groundbreaking business model was contracted in Frankfurt that anticipated the international star system of the following decades, which included blind and block booking, exclusive exhibition rights, and the use of a film star as a branding strategy. The main goal of the project is to retrieve the facts & figures of the marketing campaigns of the Asta Nielsen Series during the seasons 1911/12, 1912/13 and 1913/14. For that purpose, the project focuses on the home markets Germany and Austria-Hungary as well as on the foreign markets Great Britain and Australia. The project will be conducted by the Media Studies Departments at the universities of Marburg and Trier. The research design and the methodological framework are conceptualized as a two-step procedure: The first year is dedicated to collecting and interpreting adverts on the exhibition of the Asta Nielsen Series published in the local press of around 50 cities and towns in Germany and about 20 cities and towns in Austria-Hungary, Great Britain and Australia. These adverts cover the three cinema seasons that started on August 1st, 1911 and ended on July 31st (just before the outbreak of the First World War that interrupted the career of Asta Nielsen temporarily). Building upon the material basis retrieved in the first year, the local cinema histories of 5 cities and towns from each of the 4 countries will be analyzed in the second year. The sample of cities and towns selected to examine the different local environments of the Asta Nielsen Series in regard to cinema programming and to other entertainment programs ranges from big cities, industrial towns, middle-range regional centers and university cities to small rural towns. The third year is dedicated to the writing of two dissertations: one on the distribution and exhibition of the three Asta Nielsen Series in the home-markets of Germany and Austria-Hungary, and the other on the distribution and exhibition of the respective Series in the foreign markets of Great Britain and Australia. The sustainability of the project will be ensured through online access to data collected in the first year: All adverts from the trade press and the local press will be entered into the already existing Importing Asta Nielsen Database.

本项目以20世纪10年代初出现的故事片事业的第一位国际电影明星Asta Nielsen为例，研究从短片节目到故事片展览的媒介转型。早在1911年5月，一种开创性的商业模式就在法兰克福签订，预示着未来几十年的国际明星制度，其中包括盲订和集体预订，独家展映权，以及使用电影明星作为品牌战略。该项目的主要目标是检索亚洲尼尔森系列在1911/12、1912/13和1913/14赛季的营销活动的事实和数据。为此目的，该项目侧重于国内市场德国和奥匈帝国以及国外市场英国和澳大利亚。该项目将由马尔堡大学和特里尔大学的媒体研究系进行。研究设计和方法框架被概念化为两个步骤：第一年致力于收集和解读在德国约50个城镇和奥匈帝国、英国和澳大利亚约20个城镇的当地媒体上发布的亚洲尼尔森系列展览广告。这些广告涵盖了从1911年8月1日开始到7月31日结束的三个电影季（就在第一次世界大战爆发之前，阿斯塔·尼尔森的职业生涯暂时中断了）。在第一年检索到的物质基础上，第二年将分析4个国家的5个城镇的当地电影史。城市和城镇的样本选择来检查不同的地方环境的亚洲尼尔森系列关于电影节目和其他娱乐节目范围从大城市，工业城镇，中档区域中心和大学城小农村城镇。第三年致力于撰写两篇论文：一篇是关于三个亚洲尼尔森系列在德国和奥匈帝国国内市场的分销和展览，另一篇是关于各自系列在英国和澳大利亚国外市场的分销和展览。该项目的可持续性将通过在线访问第一年收集的数据来确保：所有来自行业媒体和当地媒体的广告将被输入到已经存在的进口亚洲尼尔森数据库中。