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The Non-Traveller Segment in Germany

德国的非游客群体

基本信息

批准号：
387992518
负责人：
Professor Dr. Jürgen Schmude
金额：
--
依托单位：
Lehr- und Forschungseinheit Wirtschaftsgeographie
依托单位国家：
德国
项目类别：
Research Grants
财政年份：
2017
资助国家：
德国
起止时间：
2016-12-31 至 2017-12-31
项目状态：
已结题

来源：
https://gepris.dfg.de/gepris/projekt/387992518?language=en
关键词：
Non Traveller Segment Germany

项目摘要

Since the mid-nineties, about one quarter of the German society are so-called non-travellers (Forschungsgemeinschaft Urlaub und Reisen e.V. 2016). However, the non-traveller segment is so far excluded from German tourism research and the choice whether or not to participate in travelling has not been integrated in tourism research. A lot of research exists dealing with travellers, travel decision-making and behaviours. Studies on the participation choice have been conducted mainly in English-speaking countries concentrating on constraints which deter someone from travelling. Building on an extensive literature analysis of past research and focusing on the identified gaps in past research, the aim of the proposed project is to explain non-travelling behaviour. Since travel decision-making and participation choices include aspects which are specific for each source market, approaching this topic on a national level is necessary. Besides the identification and better understanding of travel constraints (leading to non-travelling), this project particularly focuses on voluntary non-travelling which has so far not been investigated extensively. The proposed project is based on an already completed analysis of 17 explorative, qualitative interviews with non-travellers. First results of this analysis show that a variety of influencing factors lead to the decision not to participate in travelling. Furthermore, constraints as well as voluntary non-travelling are essential elements of the non-travelling decision. In the proposed project, a quantitative approach will be applied using a nationwide, representative telephone survey to closer examine non-travelling, explicitly including voluntary non-travelling as an underestimated aspect in this research area. Thereby, a new research framework for the investigation of non-travelling will be developed that considers external as well as internal determinants of decision-making. This methodological approach advances tourism progress by further developing and extending models from English-speaking and Asian countries, for example for aspects specifically related to the German source market. Furthermore, the discrepancy between travel wishes and actual behaviour will be integrated in the research model to understand why travel wishes are not implemented, particularly in the context of voluntary non-travelling. Moreover, different types of non-travellers will be identified based on determinants of non-travel decision-making rather than only sociodemographic variables. The proposed project will not only provide new scientific insights into non-travelling beyond the current state of research but will also show a socio-political significance considering the need for action on the part of the policy regarding abilities to participation in travel.

自90年代中期以来，德国社会中约有四分之一的人是所谓的非旅行者（Forschungsgemeinschaft Urlaub und Reisen e.V. 2016）。然而，非旅行者群体迄今被排除在德国旅游研究之外，是否参加旅行的选择也没有纳入旅游研究。有许多研究涉及旅行者、旅行决策和行为。关于参与选择的研究主要是在英语国家进行的，重点是阻止某人旅行的限制因素。基于对过去研究的广泛文献分析，并侧重于过去研究中发现的差距，拟议项目的目的是解释非旅行行为。由于旅游决策和参与选择包括每个客源市场特有的方面，因此有必要在国家一级探讨这一主题。除了查明和更好地了解旅行限制因素（导致不旅行）之外，该项目还特别侧重于自愿不旅行，迄今为止尚未对自愿不旅行进行广泛调查。拟议的项目是基于对17个探索性的非旅行者定性访谈的分析。这项分析的初步结果表明，各种影响因素导致不参加旅行的决定。此外，限制以及自愿不旅行是不旅行决定的基本要素。在拟议的项目中，将采用一种定量方法，利用全国性的、有代表性的电话调查，更仔细地审查不旅行的情况，明确地将自愿不旅行作为这一研究领域中被低估的一个方面。因此，一个新的研究框架，调查非旅行将开发，认为外部以及内部决定因素的决策。这种方法通过进一步开发和扩展英语国家和亚洲国家的模型，例如与德国客源市场具体相关的方面，推动旅游业的发展。此外，旅行愿望和实际行为之间的差异将被纳入研究模型，以了解为什么旅行愿望没有得到执行，特别是在自愿不旅行的情况下。此外，将根据非旅行决策的决定因素而不仅仅是社会人口变量来确定不同类型的非旅行者。拟议的项目不仅将提供超越目前研究状况的关于不旅行的新的科学见解，而且还将显示出社会政治意义，考虑到有必要就参与旅行的能力采取政策行动。