Low-end Innovations: An Investigation of Key Individuals and Organizational Ecosystems

低端创新：对关键个人和组织生态系统的调查

• 批准号: 392814786
• 负责人: Professor Dr. Gianfranco Walsh
• 金额: --
• 依托单位: Institut für Marketing und Management
• 依托单位国家: 德国
• 项目类别: Research Grants
• 财政年份: 2018
• 资助国家: 德国
• 起止时间: 2017-12-31 至 2022-12-31
• 项目状态: 已结题
• 来源: https://gepris.dfg.de/gepris/projekt/392814786?language=en
• 关键词: Low; end; Innovations; Investigation; Key

Low-end innovations enable firms to disrupt markets, foster growth and generate profits; they satisfy the need of consumers for new products that are also affordable; and they contribute to providing access to affordable healthcare, housing, and education to help solve Grand Challenges for societies.Previous research on new product development and innovation generated a comprehensive body of knowledge that supports firms in systematically developing and diffusing new products. However, this body of knowledge primarily focuses on high-end innovation. Insights into the systematic management of low-end innovation are much scarcer, which has significant effects on firms and markets.Issues in developing and diffusing low-end innovations arise because managing low-end innovation differs from managing high-end innovation. Previous research points to two interdependent areas that deserve further attention: the individual in the innovation process and the organizational ecosystem for low-end innovation. Analyzing individual decision makers, our previous research has revealed an irrational preference for high-end innovation projects over low-end ones (i.e., a high-end bias). On the organizational level, we found that the organizational ecosystem of firms that successfully commercialize low-end innovations differ substantially with regard to culture, processes and capabilities. Thus, individual-level biases and the organizational ecosystem for innovation require a management approach that minds these low-end idiosyncrasies.Specifically, there is a considerable gap in the research on low-end innovation. While we know increasingly more about how to manage low-end innovation processes, we know virtually nothing about the individuals who are driving low-end innovation in firms; there is no research that describes their profile, motivation, or capabilities. In addition, only limited knowledge exists about the interaction between these individuals and the firm´s innovation ecosystem, and we have no evidence on the effectiveness of low-end innovation ecosystem strategies in firms.Therefore, we specifically focus on low-end innovation, especially low-end innovators in a series of five studies that empirically investigate the characteristics and capabilities of low-end innovators, develop a scientifically valid measurement instrument for low-end innovation preference, analyze the effect of contextual factors, and examine the role of individuals and the effectiveness of strategies that foster an organizational low-end innovation ecosystem.

低端创新使企业能够扰乱市场、促进增长和创造利润;它们满足了消费者对新产品的需求，而且这些产品也是可负担得起的;他们为提供负担得起的医疗保健，住房，以前对新产品开发和创新的研究产生了一个全面的知识体系，支持企业系统地开发和传播新产品。新产品然而，这一知识体系主要侧重于高端创新。对低端创新的系统管理的见解要少得多，这对企业和市场产生了重大影响。由于低端创新的管理不同于高端创新的管理，因此出现了开发和推广低端创新的问题。以往的研究指出了两个相互依存的领域，值得进一步关注：创新过程中的个人和低端创新的组织生态系统。通过分析个体决策者，我们之前的研究揭示了对高端创新项目的非理性偏好（即，高端偏置）。在组织层面上，我们发现，成功地将低端创新商业化的企业的组织生态系统在文化、流程和能力方面存在很大差异。因此，个人层面的偏见和创新的组织生态系统需要一种关注这些低端特质的管理方法，具体来说，在低端创新的研究中存在相当大的差距。虽然我们越来越了解如何管理低端创新流程，但我们对推动企业低端创新的个人几乎一无所知;没有研究描述他们的概况，动机或能力。此外，关于这些个体与企业创新生态系统之间的相互作用，我们所知有限，也没有证据表明低端创新生态系统战略在企业中的有效性。因此，我们特别关注低端创新，特别是低端创新者，对低端创新者的特征和能力进行了一系列的五项研究，开发科学有效的低端创新偏好测量工具，分析环境因素的影响，并检查个人的作用和促进组织低端创新生态系统的战略的有效性。