Curated Shopping - problems of action and typification of purchase advices online

策划购物 - 在线购买建议的行动问题和典型化

• 批准号: 416057294
• 负责人: Dr. Paul Eisewicht
• 金额: --
• 依托单位: Institut für Soziologie (IfS)
• 依托单位国家: 德国
• 项目类别: Research Grants
• 财政年份: 2019
• 资助国家: 德国
• 起止时间: 2018-12-31 至 2022-12-31
• 项目状态: 已结题
• 来源: https://gepris.dfg.de/gepris/projekt/416057294?language=en
• 关键词: Curated; Shopping; problems; action; typification

It is common sense in the social sciences, that mediatized practices transform social phenomena. The typical transformations regarding shopping in digital contexts are 1) the transformation of the service-triad between provider, service-personal and customer to a service-dyad between provider-interface and customer; 2) the shift of work tasks and required competencies from the service-personal to the customer; 3) a broad range of provided products via digital plattforms and 4) the increasing entanglement of provider and customer actions. Alternatives to this mode of online-shopping indicate that problems of action follow this mode, that are in turn solved by different ways of online-shopping. In other words, providers are using media technology to offer and sell goods in different ways. And consumers are searching for and use different offers according to their relevances and competencies. Curated Shopping, the preselection of offers and the personalized recommendation of products, is one such alternatives. With the service intensive offer of Curated Shopping old questions about the specifics of online-shopping are returning and can be negotiated again. Following questions about the possible re-traditionalization or de-mediatization of online-shopping and the mediatization of recommendations (in this case the curation of commercial products), a deeper understanding of the reflexive mediatization of consumption stands in prospect.The research project focuses on the entaglement of provider and customer actions in digitalized fields. Regarding Curated Shopping we reconstruct the problems of action on the side of the provider and the customer and identify the relevant specifics of media technology. The empirical study is based on an explorative-interpretative research design that uses ethnographic methods for a hermeneutical analysis.

这是社会科学的常识，调解实践改变社会现象。数字环境下购物的典型转变是：1)从提供者、服务人员和顾客之间的服务三元关系转变为提供者-接口和顾客之间的服务三元关系；2)从服务人员到客户的工作任务和所需能力的转变；3)通过数字平台提供的产品种类越来越多；4)供应商和客户行为的纠缠越来越多。这种网上购物模式的替代方案表明，行动问题遵循这种模式，而这些问题反过来又通过不同的网上购物方式来解决。换句话说，供应商正在利用媒体技术以不同的方式提供和销售商品。消费者正在根据他们的相关性和能力搜索和使用不同的优惠。“策划购物”（Curated Shopping）就是这样一种选择，即对商品进行预选和个性化推荐。随着“策划购物”的服务密集化，关于网上购物细节的老问题又回来了，可以再次协商。在对网上购物的可能的再传统化或去媒体化以及推荐的媒体化（在这个例子中是商业产品的管理）提出问题之后，对消费的反身性媒体化的更深入的理解是有希望的。该研究项目侧重于数字化领域中供应商和客户行为的参与。关于策划购物，我们重构了供应商和客户方面的行动问题，并确定了媒体技术的相关细节。实证研究基于探索性解释研究设计，使用民族志方法进行解释学分析。