Comparative Study of Global Wine Business

本研究的目的是展望葡萄酒行业的未来。葡萄酒行业、社会气候和经济环境的相互作用被认为是其中的一个方面。并通过国际推广的比较，阐明了我国葡萄酒生产、经营现状、发展历程及存在的问题。进行国际比较分析的国家是法国、美国和日本。特别是对日本葡萄酒产业发展的条件进行了分析。上述研究结果汇集在报告的七个章节中。在指出葡萄酒企业的框架后，第一章系统地导出了葡萄酒企业研究的对象和问题。第二章指出了欧洲、美国和日本海关崩溃的概况及其意义。并指出了在日本建立定制汽车业务的必要条件。第三章是对与葡萄酒产业相关的木桶产业的分析。并通过对法国和美国木桶工业现状的分析，提出了对未来木桶工业发展的展望。并对两国木桶工业的发展进行了预测。第四章分析了墨西哥工人对加州葡萄酒业的存在起着不可或缺的作用。结果澄清了移徙工人目前的现实情况。第五章分析了对法国葡萄酒营销起到重要作用的旅游营销。并对日本、法国和美国的市场营销进行了比较。第六章分析了1998年葡萄酒繁荣前后日本葡萄酒需求的变化。从而澄清了我国中小型酒庄财务存在的结构性问题。第七章阐明了地方中小酒庄经营多元化经营的逻辑。少

The purpose of this research is to view the future of the wine industry. The interaction of the wine industry, the social climate, and the economic ambience is assumed to be an aspect for that. And, the wine production, the business reality, the development process and the problem are clarified with the comparison between international pushing. The country to compare international for the analysis is France, the United States, and Japan. Especially, the analysis on Japan is done from a view point of condition for the development of the wine industry.The above-mentioned study results were brought together in seven chapters of the report.After pointing out the frame of the wine business, the object and the problem of the wine business research were systematically derived in Chapter 1.Chapter 2 pointed out the outline of the custom crash in Europe, the United States, and Japan and the meaning. And, a necessary condition was shown aiming at the establishment of the custom crash business in … More Japan.Chapter 3 is an analysis concerning the barrel industry that relates to the wine industry. And, the view of the barrel industry in the future was shown from the analyze the present state in France and the United States. And, the result forecast the development of the barrel industry in the two countries.n Chapter 4, the Mexican worker who was an indispensable person to the existence of the wine industry of California state was analyzed. Migrant worker's present realities were clarified as a result.In Chapter 5, Tourism Teroir that played an important role to the marketing of wine in France was analyzed. And, the Japan, France, and United States marketing were compared from the Tourism Teroir.In Chapter 6, the change in the wine demand for Japan before and behind the wine boom in 1998 was analyzed. And, a structural problem on the financial affairs of the winery of a small and medium-sized scale was clarified as a result.In Chapter 7, the logic of the management of local small and medium-sized winery by the diversification of the business was clarified. Less