The weighty issue of childhood obesity: an investigation of the role of junk food advertising

儿童肥胖的重大问题：垃圾食品广告作用的调查

• 批准号: DP0559419
• 负责人: Prof Robert Donovan
• 金额: $ 8.17万
• 依托单位: Curtin University
• 依托单位国家: 澳大利亚
• 项目类别: Discovery Projects
• 财政年份: 2005
• 资助国家: 澳大利亚
• 起止时间: 2005-04-01 至 2007-12-31
• 项目状态: 已结题
• 来源: https://dataportal.arc.gov.au/RGS/Web/Grants/DP0559419
• 关键词: weighty; issue; childhood; obesity; investigation

Australian children have been getting continuously fatter since the 1970s. The direct health cost implications amount to $830 million annually. Most fat kids also become fat adults, suggesting a future health crisis in Australia. Junk food advertising is extremely heavy during children's television and is thought to contribute greatly to childhood obesity because children are highly susceptible to the suggestions of ads. The present research will help policy makers decide the most appropriate regulation of food advertising to children, and has the potential to reduce the proportion of Australian kids who are fat, thereby saving billions of dollars in health costs.

自20世纪70年代以来，澳大利亚儿童一直在持续变胖。每年所涉直接保健费用达8.3亿美元。大多数肥胖的孩子也会变成肥胖的成年人，这表明澳大利亚未来会出现健康危机。垃圾食品广告在儿童电视节目中非常多，被认为是儿童肥胖的主要原因，因为儿童极易受到广告建议的影响。本研究将帮助决策者决定对儿童食品广告进行最适当的监管，并有可能减少澳大利亚儿童肥胖的比例，从而节省数十亿美元的健康费用。