The weighty issue of childhood obesity: an investigation of the role of junk food advertising

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Australian children have been getting continuously fatter since the 1970s. The direct health cost implications amount to $830 million annually. Most fat kids also become fat adults, suggesting a future health crisis in Australia. Junk food advertising is extremely heavy during children's television and is thought to contribute greatly to childhood obesity because children are highly susceptible to the suggestions of ads. The present research will help policy makers decide the most appropriate regulation of food advertising to children, and has the potential to reduce the proportion of Australian kids who are fat, thereby saving billions of dollars in health costs.