Using advertising to negatively reconstruct memories of risky and high-risk drinking amongst Australia's youth : a new intervention strategy

NHMRC承认与酒精有关的问题是澳大利亚最严重的健康问题之一。酗酒在人口中，特别是在年轻人中是一种流行病，这种行为给我们的国家造成了巨大的经济、社会和情感代价。这项研究旨在通过协助开展更有效的反广告活动来减少年轻人的酗酒行为，使年轻人对酗酒的记忆变得不那么愉快和更不愉快。它还协助相关广告监管机构和关键决策者采取行动，确保酒精广告不会产生酗酒经历的主要吸引力记忆。

The NHMRC recognises alcohol-related problems as one of Australia's most serious health problems. Binge-drinking in particular is endemic amongst the population, especially youth, with such behaviour resulting in enormous economic, social and emotional costs to our nation. This study works towards reducing binge drinking amongst youth by assisting the development of more effective counter-advertising campaigns that make young people's memories of binge-drinking less enjoyable & more unpleasant. It also assists relevant advertising regulators & key decision-makers to take action to ensure that alcohol ads do not spawn primarily attractive memories of binge-drinking experiences.