A Development in Comparative marketing: Some Examples of International Market Segmentation Analysis

我花了两年的时间去学习。(1)In在此基础上，分析了“比较营销”与“全球营销”的关系，提出了“核心文化”的出现是一个新的研究课题。(2)对两个主题进行了积极分析（（a）、（B））。（a）根据广泛的市场营销和宏观经济变量，使用34个变量（2000年数据），将世界上39个国家归类为一组特定国家。它与黑田的论文（1996年）分析的使用40个变量（1991年数据）的世界36个国家的聚类进行了比较。此外，还审查了该部分（即一组特定国家的每个集群）在大约十年的时间内在质量和流动性方面的变化。结果，这些细分市场无法找到这样的变化。此外，对亚洲和欧洲国家，包括整个世界的聚类。（B）作为典型国家的市场研究，对法国（2000年中心）的消费者市场特征和商业现状进行了研究。它将其与1991年的情况进行了比较。

I went to following studies in two years.(1)In the theory, the relation of "Comparison marketing and global marketing" was examined.The appearance of "core culture" is suggested as a new research topic.(2) Positive analyses have gone on two subjects ((a), (b)).(a)The clustering from 39 countries in the world to a set of specified countries was practiced by using 34 variables(data in 2000) on the basis of a wide array of marketing and macroeconomic variables. It compared it with the clustering of 36 countries in the world using 40 variables (data in 1991) that had been analyzed by Kuroda's thesis (1996). Moreover, the state of the segment (That is, each cluster on a set of specified countries) changing in quality of it and mobility for the period of about ten years was able to be examined. As a result, these segments were not able to find the change like it. In addition, the clustering on Asia and European countries including the entire world was done.(b)The characteristics of the consumer market and the realities of commerce in France (center of time of 2000) were examined as a research of the market in a typical country. It compared it with it at the time of 1991.