Research on generation of automatic responses for persuasive messages.

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Four experiments were conducted to investigate the automatic responses for persuasive messages. In 2003, Experiment 1 investigated the effect of presentation of proposition on the ratings of the truth. Presenting the proposition once increased the rating of the truth of the proposition. In 2004, Experiment 2 tested the false memory effect of persuasive messages. Reading the persuasive messages once have made the participants recognize new messages as presented two weeks before. Such false memory occurred more frequently for low groups in multiple-facet thinking style, and false memory correlated with the acceptance of the messages.In Experiment 3, automatic processing of advertising message in images presented by plasma television. Participants in automatic processing group watched the image of advertising accidentally and be influenced more by image-appealing advertising than logically presenting advertising. In Experiment 4, presenting style of persuasive messages and mood states of participants had an interaction effect. Positive framing had stronger effect on positive mood group.Research result of Experiment 2 was presented at the 6^<th> Conference of the Society for Personality and Social Psychology held at New Orleans in the United States in January in 2005. And the result of Experiment 3 was presented at the 52th Conference of Japanese Group Dynamics Association in Kobe in March in 2005. Research results of automaticity were described in ‘Perspectives on social cognition research' edited by Takashi Oka in 2004. And research method was addressed in ‘Introduction to psychological experiments by personal computer' edited by Hideya Kitamura and Masahiro Sakamoto. Effects of automatic processing of persuasive messages were made clearer through the series of these experiments.