Spreading the Antidote – The Framing of COVID-19 Vaccination Campaigns in the Brazilian Social Media Sphere

传播解药 – 巴西社交媒体领域的 COVID-19 疫苗接种活动框架

• 批准号: 468208878
• 负责人: Professor Dr. Stefan Stieglitz
• 金额: --
• 依托单位: Universidade do Vale do Rio dos Sinos (UNISINOS)
• 依托单位国家: 德国
• 项目类别: Research Grants
• 财政年份: 2021
• 资助国家: 德国
• 起止时间: 2020-12-31 至 2021-12-31
• 项目状态: 已结题
• 来源: https://gepris.dfg.de/gepris/projekt/468208878?language=en
• 关键词: Spreading; Antidote; Framing; COVID; 19

The global COVID-19 pandemic gave rise to a parallel spreading of misinformation in onlinecommunication, also coined as the ‘COVID-19 Infodemic’. In this light, especially social mediahave become preferential outlets for amplifying information of untrusted sources, misinformation, rumors, or conspiracy theories. This complicates social mobilization and awareness campaigns by health organizations, e.g., for sensitizing the public for COVID-19 vaccination. Therefore, interdisciplinary research is needed to better understand how collective action frames succeed (or fail) in social media pandemic response. This joint project combines qualitative frame analyses with social media analytics (SMA) techniques to investigate collective action frames on social media about the COVID-19 vaccination in Brazil. The analysis aims at deriving strategies for health organizations to succeed at social mobilization via social media and at overcoming ‘infodemic’ counter-movements. At the same time, frame analysis methods are to be improved by deploying data collection and processing techniques from the field of SMA.

全球 COVID-19 大流行引发了在线传播中错误信息的并行传播，也被称为“COVID-19 信息流行病”。有鉴于此，社交媒体尤其成为放大不可信来源、错误信息、谣言或阴谋论信息的首选渠道。这使得卫生组织的社会动员和宣传活动变得复杂，例如提高公众对 COVID-19 疫苗接种的认识。因此，需要进行跨学科研究，以更好地了解集体行动框架如何在社交媒体大流行应对中成功（或失败）。该联合项目将定性框架分析与社交媒体分析 (SMA) 技术相结合，调查社交媒体上有关巴西 COVID-19 疫苗接种的集体行动框架。该分析旨在为卫生组织制定策略，以通过社交媒体成功进行社会动员并克服“信息流行病”的反运动。同时，通过部署SMA领域的数据收集和处理技术来改进框架分析方法。