Recruiting and retaining Australian blood donors: A social-psychological analysis of the role of attitudes, identity, and norms

招募和留住澳大利亚献血者：对态度、身份和规范作用的社会心理学分析

• 批准号: LP0561113
• 负责人: Prof Barbara Masser
• 金额: $ 23.28万
• 依托单位: The University of Queensland
• 依托单位国家: 澳大利亚
• 项目类别: Linkage Projects
• 财政年份: 2005
• 资助国家: 澳大利亚
• 起止时间: 2005-01-01 至 2008-12-31
• 项目状态: 已结题
• 来源: https://dataportal.arc.gov.au/RGS/Web/Grants/LP0561113
• 关键词: Recruiting; retaining; Australian; blood; donors

There has been little theory-based research examining the psychosocial predictors of blood donation, especially repeat blood donation, within an Australian context. This research seeks to assess the role of attitudes, identity and norms in predicting blood donation within rural and urban settings (Study 1) and for repeat blood donation amongst early career donors (Study 2). Study 3 will comprise two interventions designed to promote attitudinal and behavioural change for both blood donation initiation amongst current non-donors and repeat blood donation for early career donors. Identifying the predictors of blood donation for new and repeat donors will assist in the provision of this vital service within Australian health care settings.

在澳大利亚的背景下，很少有基于理论的研究探讨献血的心理社会预测因素，特别是重复献血。这项研究旨在评估态度，身份和规范在预测农村和城市环境中的献血（研究1）和早期职业献血者中重复献血（研究2）中的作用。研究3将包括两项干预措施，旨在促进当前非献血者开始献血和早期职业献血者重复献血的态度和行为改变。确定新献血者和重复献血者的献血预测因素将有助于在澳大利亚医疗保健机构提供这一重要服务。