Engaging ethnic minority and majority blood donors in donor recruitment

让少数族裔和多数献血者参与献血者招募

• 批准号: LP200301483
• 负责人: Prof Barbara Masser
• 金额: $ 28.06万
• 依托单位: The University of Queensland
• 依托单位国家: 澳大利亚
• 项目类别: Linkage Projects
• 财政年份: 2022
• 资助国家: 澳大利亚
• 起止时间: 2022-02-03 至 2025-02-02
• 项目状态: 未结题
• 来源: https://dataportal.arc.gov.au/RGS/Web/Grants/LP200301483
• 关键词: Engaging; ethnic; minority; majority; blood

Word-of-mouth is a potentially powerful way to recruit blood donors. Talking about donation increases awareness, trust, commitment and positive feelings about donating, particularly in ethnic minority groups. However, donors seldom tell others about donating. This project aims to determine how to motivate blood donors to recruit new donors using word-of-mouth, through research comprising co-design, surveys, and experiments. This project will generate new knowledge of how to encourage effective word-of-mouth for pro-social behaviours. Expected outcomes include producing culturally relevant, validated resources that will significantly benefit Australia by encouraging effective conversations to promote blood donation in all communities.

口口相传是招募献血者的一种潜在的强有力的方式。谈论捐赠可以提高人们对捐赠的认识、信任、承诺和积极感受，特别是在少数民族群体中。然而，捐赠者很少告诉别人关于捐赠的事情。本项目旨在通过共同设计、调查和实验等研究，确定如何激励献血者使用口碑招募新的献血者。该项目将产生关于如何鼓励亲社会行为的有效口碑的新知识。 预期成果包括制作与文化相关的、经过验证的资源，通过鼓励在所有社区开展有效的对话，促进献血，使澳大利亚受益匪浅。