Psychological User Profiling in the Telecommunications Industry

电信行业用户心理分析

• 批准号: LP0562206
• 负责人: A/Prof Danielle Navarro
• 金额: $ 10.4万
• 依托单位: The University of Adelaide
• 依托单位国家: 澳大利亚
• 项目类别: Linkage Projects
• 财政年份: 2005
• 资助国家: 澳大利亚
• 起止时间: 2005-09-30 至 2007-08-31
• 项目状态: 已结题
• 来源: https://dataportal.arc.gov.au/RGS/Web/Grants/LP0562206
• 关键词: Psychological; User; Profiling; Telecommunications; Industry

Recording user behaviour allows businesses to learn about their customers. This is particularly important in telecommunications, since the core business involves a large number of users who vary considerably from one another. This project combines psychological insights with modern statistical methods to develop a psychologically plausible user profiling framework, accounting for the idiosyncratic usage patterns of customers, and the way in which they change over time. The profiles will be tied to marketing prospects through interviews and surveys. Applied benefits include the ability to predict, understand and act upon user behaviour. The project also adds substantially to theories of memory, individual differences and decision-making.

记录用户行为可以让企业了解他们的客户。这一点在电信领域尤为重要，因为核心业务涉及大量用户，而这些用户之间的差异很大。该项目将心理学见解与现代统计方法相结合，以开发一个心理上合理的用户分析框架，考虑客户的特殊使用模式，以及它们随时间变化的方式。这些简介将通过访谈和调查与市场前景联系起来。应用优势包括预测、理解用户行为并采取行动的能力。该项目还大大增加了记忆，个体差异和决策的理论。