Regional brands and large-scale protected areas – Processes of branding in selected protected area regions of Europe in the context of sustainable regional development

区域品牌和大型保护区 â 在可持续区域发展的背景下,欧洲选定的保护区区域的品牌化过程

基本信息

项目摘要

Area protection in Europe is undergoing a paradigmatic reorientation, whereby a primarily segregative oriented approach has been replaced by an increasingly integrative one. As "living landscapes", protected areas are to become model spaces that demonstrate how regions can shape sustainable development. Stakeholders from politics, business, and civil society, as well as the regional population, associate the establishment of a large-scale protected area (LPA) with a wide range of expectations, which is why LPAs are increasingly being considered as instruments of regional development, especially of peripheral rural areas. In this context, an increasing proliferation of regional brands in diverse LPAs can be noticed, which act as a kind of crystallization core and promise mutual synergies for the LPA and the regional brand. However, rural regions have been underrepresented in the scientific discourse on place branding. Furthermore, it becomes clear that the phenomenon of regional brands has received only sporadic scientific attention so far, despite an increasing distribution in various LPAs in Europe and the presumed potential regarding sustainability transitions, the development of rural areas or the awareness and acceptance of the LPA. Initial observations suggest that specific governance structures will emerge or should be formed for the initiation, expansion, continuation and, if necessary, quality control of such regional brands in protected area regions. In the context of different spatial levels, the diffusion of such brands is also of interest. In this context, it can be assumed that the idea for a brand is adapted to the respective circumstances when it is implemented in another protected area. Overall, there is a lack of a more comprehensive study that focuses on these regional brands for LPA regions, examines them against the background of existing discourses on place branding, and in particular, also comprehensively considers emerging governance structures, diffusion patterns, and different European contexts of implementation as well as developments of the concept of these regional brands in LPA regions based on these contexts. Within the framework of a joint project, it is planned to present and explain the development of selected regional brands in the context of LPAs in Europe, to identify dissemination paths and crucial contextual conditions of brand development, as well as brand characteristics, actors, and their interaction, and to point out resulting adaptations of the concept, especially with regard to forms of protected area governance. In addition, the potentials for sustainable development associated with these brands will be identified and existing brand concepts will be subjected to a comparative typification. For this purpose, selected regional brands in LPAs of two groups of countries (France, Spain, Portugal and Austria, Hungary, Romania) will be explored within the framework of a comparative case study investigation.
欧洲的区域保护正在经历一次范式性的重新定位,一种主要以隔离为导向的做法已被一种日益融合的做法所取代。作为“活的景观”,保护区将成为示范空间,展示各区域如何能够塑造可持续发展。来自政界、商界和民间社会的利益相关者,以及当地居民,将建立大规模保护区(LPA)与广泛的期望联系在一起,这就是为什么LPA越来越多地被视为区域发展的工具,特别是周边农村地区。在此背景下,可以注意到区域品牌在不同的LPA中越来越多地扩散,它们充当了一种结晶核心,并承诺LPA和区域品牌的相互协同作用。然而,在关于地方品牌的科学论述中,农村地区的代表性不足。此外,很明显,区域品牌的现象迄今为止只得到零星的科学关注,尽管在欧洲的各种LPA中的分布越来越多,并且在可持续性过渡,农村地区的发展或LPA的认识和接受方面具有潜在的可能性。初步观察表明,将出现或应该形成具体的治理结构,以启动、扩大、延续和必要时在保护区内对这些区域品牌进行质量控制。在不同空间层次的背景下,这类品牌的扩散也令人感兴趣。在这种情况下,可以假设,品牌的想法是适应各自的情况下,它是在另一个保护区实施。总体而言,有一个缺乏更全面的研究,侧重于这些区域品牌的LPA地区,检查他们的背景下,现有的话语对地方品牌,特别是,还全面考虑新兴的治理结构,扩散模式,和不同的欧洲环境的实施以及发展的概念,这些区域品牌在LPA地区的基础上,这些背景。在一个联合项目的框架内,计划介绍和解释欧洲地方保护区背景下选定的区域品牌的发展,确定品牌发展的传播途径和关键背景条件,以及品牌特征、参与者及其相互作用,并指出对概念的调整,特别是在保护区治理形式方面。此外,与这些品牌相关的可持续发展潜力将被确定,现有的品牌概念将受到比较典型化。为此,将在比较案例研究调查的框架内探讨两组国家(法国、西班牙、葡萄牙和奥地利、匈牙利、罗马尼亚)的地方保护区中的选定区域品牌。

项目成果

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Professor Dr. Ingo Mose其他文献

Professor Dr. Ingo Mose的其他文献

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{{ truncateString('Professor Dr. Ingo Mose', 18)}}的其他基金

Regional Governance in ländlichen Peripherien Europas - Regionale Akteurskonstellationen und -prozesse als Schlüsselfaktoren für die Regionalentwicklung. Eine vergleichende Untersuchung anhand ausgewählter Fallstudien in peripheren ländlichen Regionen der
欧洲农村边缘地区的区域治理——区域行动者群和进程作为区域发展的关键因素。
  • 批准号:
    51217173
  • 财政年份:
    2008
  • 资助金额:
    --
  • 项目类别:
    Research Grants
Zwischen Regionalisierung und Nachhaltigkeit - Neue regionale Entwicklungskonzepte für periphere ländliche Räume in der EU. Eine vergleichende Untersuchung anhand ausgewählter Fallstudien in Österreich, Großbritannien und Schweden
在区域化和可持续性之间——欧盟外围农村地区的新区域发展理念。
  • 批准号:
    5335350
  • 财政年份:
    2001
  • 资助金额:
    --
  • 项目类别:
    Research Grants

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