Normal Rules Don’t Apply (NRDA): Revolutionising E-commerce and Digitally Transforming Independent Fashion Brands

时尚行业一直是创新的温床，随着时尚技术为应对疫情而比以往任何时候都发展得更快，简化设计、制造、分销和营销的机会也越来越多。NRDA将从端到端利用这些机会的力量，采用先进的技术，应用最新的自动化、人工智能和机器学习。我们的概念验证品牌将证明，在不利用人类或地球的情况下，持续增长和盈利是可能的，帮助其他中小型市场品牌实现数字化转型的价值。

The fashion sector has always been a hotbed for innovation, and as fashion technology grows faster than ever in response to the pandemic, so too do the opportunities to streamline design, manufacturing, distribution and marketing. NRDA will harness the power of these opportunities from end to end, adopting advanced technologies that apply the latest in automation, artificial intelligence, and machine learning. Our proof of concept brand will demonstrate that sustained growth and profitability are possible without exploiting people or the planet, helping other small and mid market brands realise the value of digital transformation.