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Virtual Restaurant and Delivery Brands

Virtual Restaurant and Delivery Brands
虚拟餐厅和外卖品牌
批准号:
84697
负责人:
金额:
$11.08万
依托单位:
依托单位国家:
英国
项目类别:
Collaborative R&D
财政年份:
2020
资助国家:
英国
项目状态:
已结题
起止时间:
2020 至 --

项目摘要

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中文摘要
翻译
英国酒店业雇佣了超过320万人,占英国就业人数的10%,企业的6%和英国GDP的5%。该行业是英国经济的主要贡献者,创造了超过1300亿英镑的经济活动。酒店业是英国第三大私营部门雇主。酒店业是英国经济中受新冠肺炎疫情影响最严重的三大行业之一。2019冠状病毒病对整个酒店业产生了重大影响,并导致该行业失去了19,000个工作岗位,这是该病毒的直接结果,随着我们接近10月份政府休假支持计划的结束,这些数字预计将大幅上升。这项竞争的范围是帮助英国所有行业恢复,增长,并从全球卫生大流行的后果中创造新的机会。我们的提案着眼于酒店业受到影响的一些领域,特别是我们如何刺激英国整个行业的增长,使就业水平不会受到进一步的负面影响,我们可以回到新冠肺炎之前的水平平行食品品牌正在寻求开发和测试一种模式,以解决创建食品品牌的困难,并使其成为个人和公司可以通过许可模式以快速、低成本的方式进入市场,该许可模式允许企业非常快速地增加现有业务的增量销售或鼓励形成具有准备好用于市场的包装的新业务。通过利用食品企业(例如餐馆)中现有的、空闲的商业厨房容量,酒店和酒吧运营商将能够在同一地点准备多个交付品牌。通过消除开发和推出食品品牌的高昂成本,运营商可以通过增加销售或新的收入来源来增加收入。
英文摘要
The UK hospitality sector employs over 3.2 million people, represents 10% of UK employment, 6% of businesses and 5% of the UK's GDP. The sector is a major contributor to the UK economy, generating in excess of £130bn in economic activity. Hospitality is the 3rd largest private sector employer in the UK.The Hospitality sector is in top 3 worst effected sectors of the UK economy due to the Covid-19 pandemic. COVID-19 has had a major impact on hospitality sector as a whole and has led to the loss of 19,000 jobs in the industry as a direct result of the virus with these numbers expected to rise substantially as we draw closer to the end of the government's furlough support scheme in October.The scope of this competition is to help all sectors of the UK recover, grow, and create new opportunities from the aftermath of the global health pandemic. Our proposal looks at a number of areas that have been affected within the hospitality sector and specifically how we can stimulate growth in the sector across the UK so that employment levels are not further negatively affected, and we can return and grow to beyond pre Covid-19 levels.Parallel Food Brands are looking to develop and test a model that would address the difficulties in creating a food brand and make it something that individuals and companies can take to market in a quick, low costs fashion through a licensing model allowing businesses to, very quickly, add incremental sales to existing businesses or encourage the formation of new business with a ready for market package.By utilising existing, spare, commercial kitchen capacity in food businesses such as restaurants, hotels and pubs operators will be able to prepare multiple delivery brands from the same venue. By removing the high cost of developing and launching food brands operators can drive increased revenues through incremental sales or new revenue streams.
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