Online Reviews on B2B Platforms for Software Products (T04#)

在与CELONIS（一家业务即服务公司）的合作中，这个转移项目（T4）探索了在B2B上下文中编写在线评论的动机。T4项目旨在描述B2B市场中的在线评论，将它们与B2C市场中的评论区分开来，并识别和验证在软件产品市场中编写B2B在线评论的潜在动机。为此，我们采用多方法分析B2B在线评论的邀请和撰写过程。

In cooperation with CELONIS, a Business as a Service company, this transfer project (T4) explores the motives for writing online reviews in a B2B context. The T4 project aims to characterize online reviews in B2B markets, distinguish them from reviews in B2C markets, and to identify and validate the underlying motives for writing B2B online reviews in markets for software products. To this end, we analyze the invitation and writing process of B2B online reviews using a multi-method approach.