Optimising Volunteer Management Strategy at the Australian Red Cross Blood Service (Victoria)

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This project reconceptualises volunteering as a ?cultural practice? (de Certeau 1984) to enable the Australian Red Cross Blood Service (ARCBS) to optimise its volunteer management through an enhanced understanding of who its volunteers are and why they volunteer for the ?blood bank?. Its operating premise is that knowing one's volunteer workforce is essential to their effective management. It builds on the platform of volunteer studies established by social research and extends it via a critical reconsideration of the work of Michel de Certeau.