Organizations’ communication about the use of digital media for the self-management of chronic diseases (IP6: organizations)

背景：慢性病患者植根于组织和机构背景中。他们决定如何管理他们的慢性病，是否以及如何使用数字媒体来做到这一点，这不仅仅取决于组织如何就这些技术进行沟通。制药公司、科技初创公司或健康保险公司等应用程序提供商推动数字媒体技术用于慢性病的自我管理。管理机构、公共当局和消费者组织提供有关这些技术的信息，并试图为慢性病患者提供指导。该项目调查了这些不同组织的沟通策略：组织如何告知和沟通慢性病自我管理的应用程序和数字服务？目标：IP6：组织旨在阐明个人使用数字媒体进行慢性病自我管理的组织背景。它旨在识别组织沟通策略，发现慢性病自我管理组织沟通中的流行框架，并分析组织类型、沟通策略和框架之间的关系。对研究股而言，该项目力求在微观和宏观两级的项目之间建立联系。工作计划：该项目包括三个连续的研究：(1)组织分析，目的是制定不同组织的类型学；(2)与不同组织的沟通经理进行的专家调查，以调查他们的动机和背景；以及(3)应用程序及相关信息和宣传材料的内容和框架分析。研究单位内的协作：IP6：组织将主要与IP2：效果、IP3：隐私、IP7：报告、IP4：医疗保健，但也与IP8：社交媒体和IP5：同行进行双边协作；参与CG：框架方法和CG：网络方法。预期成果/贡献：IP6：各组织将重点放在组织一级，特别是关于数字化自我管理的具体组织传播战略，以此促进保健传播研究，迄今这方面的关注很少。通过对一个相关的、迄今鲜有研究的数字传播领域的分析和反思，从理论和实证两个方面推进了战略组织传播的研究。

Background: Individuals with chronic conditions are embedded in an organizational and institutional context. Their decisions about how to manage their chronic conditions and whether and how to use digital media to do so are not least dependent on how organizations communicate about these technologies. App providers such as pharmaceutical companies, technology startups, or health insurance companies promote digital media technologies for the self-management of chronic diseases. Regulating agencies, public authorities, and consumer organizations provide information about these technologies and attempt to offer guidance to people with chronic diseases. This project investigates the communication strategies of these different organizations: How do organizations inform and communicate about apps and digital services for chronic disease self-management? Objectives: IP6: organizations aims to shed light on the organizational context of individual use of digital media for chronic disease self-management. It aims to identify organizational communication strategies, to discover prevailing frames in organizational communication for chronic disease self-management, and to analyze the relationship between organizational type, communication strategy, and frames. For the Research Unit, the project seeks to provide a link between projects at the micro and macro levels. Work program: The project consists of three consecutive studies: (1) an organizational analysis with the purpose of developing a typology of different organizations, (2) an expert survey with communication managers in the different organizations to investigate their motives and backgrounds, and (3) a content and framing analysis of apps and related information and promotional materials. Collaborations within the Research Unit: IP6: organizations will employ bilateral collaborations mainly with IP2: effects, IP3: privacy, IP7: reporting, IP4: healthcare, but also with IP8: Social Media, and IP5: peers; participation in CG: framing approach and CG: network approach. Expected results/contributions: IP6: organizations contributes to health communication research by focusing on the organizational level, which has received little attention to date, and in particular on organization-specific communication strategies about digital self-management. It advances research on strategic organizational communication both theoretically and empirically by analyzing and reflecting on a relevant and hitherto little-studied area of digital communication.