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A Comparison between Flea Markets and Traditional Open-air Markets

跳蚤市场与传统露天市场的比较

基本信息

批准号：
06610162
负责人：
MIZOBE Akio
金额：
$ 1.09万
依托单位：
Kanazawa University
依托单位国家：
日本
项目类别：
Grant-in-Aid for Scientific Research (C)
财政年份：
1994
资助国家：
日本
起止时间：
1994 至 1996
项目状态：
已结题

来源：
https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-06610162/
关键词：
Open-air market flea market social class non-economic charm Toyama Wajima Niigata customer-vendor network 朝市輪島定期市富山市リサイクル

项目摘要

I have compared three kinds of open-air markets, a periodical street market in Niigata City, a morning street market for residents and tourists in Wajima City and an open-air flea market in Toyama City. What follows is main findings :I.Major determinants of rise and fall of open-air markets1. Unique commodities which are not available at any other storesThe prosperity of an open-air market depends on whether it has original commodities which are not available at any other stores, especially supermarkets. Open-air markets in Japan are very vulnerable to competition with supermarkets.2. Non-economic charm unique in open-air markets.Face-to-face contacts between vendors and regular customers, the experience of temporally becoming vendors, and thrills of negotiating for prices are charm experienced just at open-air markets. Open-air market which provide these non-economic pleasures have a chance of success.3 The types of market management(1) municipal authorities' control (2) vendors' autonomy (3) volunteers' committee independent of municipal authorities and vendorsThe vitality of markets is often restrained by municipal control. Vendors' autonomy has a tendency to maintain their markets unchanged, because vendors have vested interests in the market. Volunteers' committee is the most eager to create a new type of markets. One of the problems is that a committee is unlikely to ensure economic resorces and keep participants' motivation for a long time.II.Open-air markets and social classThe results of multiple regression analysis of Wajima research data show that customer frequency to go to a morning market is positively correlated with the number of acquainted vendors and is inversely correlated with customers' social class, one' s educational career and job prestige. Open-air markets seem to have a kind of affinity for relatively lower class people.

我比较了新泻市的定期集市、轮岛市面向居民和游客的早市和富山市的跳蚤市场这三种露天市场。主要研究结果如下：一、露天市场兴衰的主要决定因素1。其他商店没有的独特商品露天市场的繁荣取决于它是否有其他商店，特别是超市没有的原创商品。日本的露天市场在与超级市场的竞争中非常脆弱。非经济的魅力在露天市场中是独一无二的。小贩和老顾客之间的面对面接触，暂时成为小贩的经历，以及讨价还价的刺激，都是露天市场的魅力。提供这些非经济乐趣的露天市场有成功的机会。3市场管理的类型（1）市政当局的控制（2）供应商的自主权（3）独立于市政当局和供应商的志愿者委员会市场的活力往往受到市政控制的限制。供应商的自治倾向于维持其市场不变，因为供应商在市场中拥有既得利益。志愿者委员会最渴望创造一种新型的市场。其中一个问题是，一个委员会不太可能确保经济资源，并保持参与者的积极性很长一段时间。二、露天市场和社会阶层对Wajima研究数据的多元回归分析结果表明，顾客去早市的频率与熟悉的供应商数量呈正相关，与顾客的社会阶层呈负相关，一个人的教育生涯和工作声望。露天市场似乎对相对较低阶层的人有一种亲和力。