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Learning New Global Strategy from Asia Companies

向亚洲企业学习新的全球战略

基本信息

批准号：
09630118
负责人：
TAKAI Toru
金额：
$ 1.98万
依托单位：
Obirin University
依托单位国家：
日本
项目类别：
Grant-in-Aid for Scientific Research (C)
财政年份：
1997
资助国家：
日本
起止时间：
1997 至 1999
项目状态：
已结题

项目摘要

The global competition is changing drastically in the 90's. The higher growth rate of Asian markets attracts not only America, European, and Japanese companies but also Asian firms themselves. The former is refining their global strategies through learning from markets, and the latter is struggling to find out their own ways of globalization through arranging American, European, and Japanese ways. Thus Asian firms are becoming new member in the global competition arena.So far the theories of global strategy have been based on case of so called industrialized economies, not of industrializing or Asian ones. The paper focuses global strategies of typical Asian companies, especially those in the Asian NIEs, or Newly Industrialized Economies. Samsug is the biggest corporate group in Korea, which is a conglomerate undertaking electric to insurance, and even to automobile business. Pohang Iron and Steel Company (POSCO) is the biggest one in Korea and the second largest in the world in this business field. Acer in Taiwan is a giant company in the personal computer in the world, and is a typical Taiwanese global firms.In addition to the intensive case studies of the three Asian companies, the statistical analysis reveal the new way of global strategy, which is a hybrid between American and Japanese ways of globalization. The paper implies a new paradigm in the global competition in the coming century.

20世纪90年代，全球竞争发生了巨大变化。亚洲市场的较高增长率不仅吸引了美国、欧洲和日本的企业，也吸引了亚洲企业本身。前者通过向市场学习来完善自己的全球战略，后者则通过美国、欧洲、日本的方式努力寻找自己的全球化之路。因此，亚洲企业正在成为全球竞争舞台上的新成员。迄今为止，全球战略理论都是基于所谓的工业化经济体的案例，而不是工业化经济体或亚洲经济体的案例。本文重点关注典型亚洲公司的全球战略，尤其是亚洲新兴工业化经济体的公司。三星是韩国最大的企业集团，是一家涉足电力、保险、甚至汽车业务的综合企业。浦项钢铁公司（POSCO）是该业务领域韩国最大、世界第二大的钢铁公司。台湾宏碁是全球个人电脑领域的巨头公司，是典型的台湾全球化企业。除了对这三个亚洲企业进行深入的案例研究外，统计分析还揭示了其全球战略的新方式，即美国和日本的全球化方式的混合体。该论文暗示了下世纪全球竞争的新范式。