Learning New Global Strategy from Asia Companies

90年代的S，全球竞争正在发生着剧烈的变化，亚洲市场的高速增长不仅吸引了美国、欧洲和日本的公司，也吸引了亚洲公司本身。前者正在通过向市场学习来完善自己的全球战略，后者则在努力通过安排美国、欧洲和日本的方式来寻找自己的全球化道路。因此，亚洲企业正在成为全球竞争领域的新成员。到目前为止，全球战略理论一直是基于所谓的工业化经济体，而不是工业化或亚洲经济体。本文主要研究典型亚洲企业的全球战略，特别是新兴工业化经济体企业的全球战略。Samsug是韩国最大的企业集团，是一家从电动到保险，甚至到汽车业务的综合企业。浦项制铁是韩国最大的钢铁公司，也是世界第二大钢铁公司。台湾宏基是全球个人电脑领域的巨擘，也是典型的台湾全球化企业，除了对三家亚洲公司进行密集的案例分析外，统计分析还揭示了一种新的全球战略方式，这是美国和日本全球化方式的混合体。这篇文章暗示了下个世纪全球竞争的新范式。

The global competition is changing drastically in the 90's. The higher growth rate of Asian markets attracts not only America, European, and Japanese companies but also Asian firms themselves. The former is refining their global strategies through learning from markets, and the latter is struggling to find out their own ways of globalization through arranging American, European, and Japanese ways. Thus Asian firms are becoming new member in the global competition arena.So far the theories of global strategy have been based on case of so called industrialized economies, not of industrializing or Asian ones. The paper focuses global strategies of typical Asian companies, especially those in the Asian NIEs, or Newly Industrialized Economies. Samsug is the biggest corporate group in Korea, which is a conglomerate undertaking electric to insurance, and even to automobile business. Pohang Iron and Steel Company (POSCO) is the biggest one in Korea and the second largest in the world in this business field. Acer in Taiwan is a giant company in the personal computer in the world, and is a typical Taiwanese global firms.In addition to the intensive case studies of the three Asian companies, the statistical analysis reveal the new way of global strategy, which is a hybrid between American and Japanese ways of globalization. The paper implies a new paradigm in the global competition in the coming century.