The role of the National Sports Festival as a life-long spoirt promotion strategy

全民体育节作为终身精神提升策略的作用

• 批准号: 08680151
• 负责人: HARADA Munehiko
• 金额: $ 1.73万
• 依托单位: Osaka University of Health and Sport Sciences
• 依托单位国家: 日本
• 项目类别: Grant-in-Aid for Scientific Research (C)
• 财政年份: 1996
• 资助国家: 日本
• 起止时间: 1996 至 1998
• 项目状态: 已结题
• 来源: https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-08680151/
• 关键词: sports promotion; National Sports Festival; impact of sporting event; community promotion strategy; community development; 生涯スポーツ振興; 地域つくり

The National Sports Festival (NSF), which was started in 1946, has been held annually as a national festival of sports for propagating sports broadly among the nation, uplifting the sports spirit, and improving the health and fitness of all people, Recognizing the value of such event, the central government has been subsidizing the host prefecture to develop its sports facillitites and to organize various inhabitant's sports meetings.The Festival rotates annually among prefectures, and finished the first round in 1987. The host prefectures for the second-round then need to consider the new role of the NSF. The purpose of this study is to (1) investigate the chronologial impact of the NSF which was held in Osaka Prefecture in 1997 upon host community, and to (2) analyze how to make efficient use of the legacy of such large-scale sporting event such as new stadium, new indoor arena, and a large number of sport volunteers who helped to organize the event.This study consists of three chron … More ologically conducted social surveys. The first survey was conducted in December, 1996, a year before the event, and the total of 1,123 samples was collected. The second survey was conduceted in December, 1997, right after the event, to find out the social/economic impact of the event.Finnaly, the third survey was conducted in December, 1998, a year after the event, to analyze the post-event impact upon host community. At the same time, a case study has been conduceted by aquiring the information about Higashi Shikoku NSF(1993), Aichi NSF (1994), Fukushimal NSF (1995), Hiroshima NSF (1996), and Osaka NSF (1996).The major findings indicated that the hosting the large-scale event provide host community a good opportunity to build a variety of new sports facilities, to increase in permanent level of local interest and participation in types of activities increase local pride and community spirit, but at the same time, negative impacts such as ecological damage, overcrowding, increase in administrative cost have been reported. Also, newly constructed sports faicilities have to be well managed not to suffer a heavy deficit. Towards the future, NSF should emphasized such new aspects of large-scale sport event as marketing life-long sport and community development to enhance the quality of life of host community. Less

国家体育节始于1946年，每年举办一次，作为全国性的体育节，在全国范围内广泛宣传体育运动，弘扬体育精神，提高全民健康水平。中央政府一直在资助东道县发展体育设施，组织各种居民体育活动该节日每年在都道府县之间轮流举行，并于1987年完成了第一轮。第二轮选举的主办县需要考虑NSF的新作用。本研究的目的是：（1）调查1997年在大坂府举行的NSF对举办地社区的时间影响;（2）分析如何有效地利用这种大型体育赛事的遗产，如新的体育场、新的室内竞技场和大量的体育志愿者。本研究包括三个时间段 ...更多信息 从理论上进行的社会调查。第一次调查于1996年12月进行，即活动前一年，共收集了1,123个样本。第二次调查是在1997年12月，即奥运会举办后进行的，目的是了解奥运会对社会/经济的影响;第三次调查是在1998年12月，即奥运会举办一年后进行的，目的是分析奥运会对东道国社区的影响。同时，通过收集东四国NSF（1993）、爱知NSF（1994）、广岛NSF（1995）、广岛NSF（1996）和大坂NSF（1996）的相关资料，进行了个案研究，结果表明：举办大型赛事为举办地提供了建设各种新体育设施的良好机会，增加当地人的长期兴趣和参与各类活动，增强了当地人的自豪感和社区精神，但与此同时，据报道，也产生了生态破坏、过度拥挤、行政费用增加等负面影响。此外，新建的体育设施必须管理好，以免出现严重亏损。展望未来，NSF应重视大型体育赛事的营销、终身体育和社区发展等新的方面，以提高主办社区的生活质量。少

项目成果

Harada,M: "Sports changes community (5) : Japan's large-scale sporting event, NSF"Sports Facility. 5. 86-88 (1996)

原田M：“体育改变社区（5）：日本大型体育赛事，NSF”体育设施。

Harada, M., H.Nagazumi, J. Fujimoto: "The role and the influence of NSF upon community development and sports promotion : citty marketing"Paper presented at the 49th annual conference on Japan Society of Physical Education and Sports. (1998)

Harada, M., H.Nagazumi, J. Fujimoto：“NSF 对社区发展和体育推广的作用和影响：城市营销”在第 49 届日本体育运动协会年会上发表的论文。

Harada, M.: "Sports changes community (6) : Japan's large-scale sporting event, NSF"Sport Facility. 6. 94-96 (1996)

Harada, M.：“体育改变社区（6）：日本大型体育赛事，NSF”体育设施。

Nagazumi, H., M.Harada, J. Fujimoto: "The impact of NSF upon community development and sports promotion"Paper presented at the 49th annual conference of Japan Society of Physical Education and Sports. (1998)

Nagazumi, H.、M.Harada、J. Fujimoto：“NSF 对社区发展和体育促进的影响”在第 49 届日本体育运动学会年会上发表的论文。

Harada, M: "Sports promotion and facilities for post NSF"Life-long learing space. 2. 34-39 (1996)

Harada, M：“后 NSF 的体育促进和设施”终身学习空间。