Microeconomic Study on Evaluation of Consumers' Demand for Food by Sensory Test

这项研究的目的是利用食物味道的感官测试来研究食物需求。消费者对食品的需求被认为是他们对所考虑的食品的每一种特性的评价的混合体。为了抓住品牌层面的需求，有必要将味觉和其他信息(如标签)对食品评价的影响分开。我曾进行过一项关于消费者使用感官测试对食品评价的研究。结合联合分析，不同阶段对食物的评价存在显著差异。我还使用了感官测试过程来评价可能对食品加工公司有实际用途的新食品。

The objective of this study was to conduct a research on food demand by utilizing sensory tests of food tastes. Consumers' demands for food are considered to be a mixture of their evaluations for each characteristics of the food under consideration. To capture the demand at brand levels, it is necessary to separate the effects to the evaluation of food by tastes and by other information such as labeling.I have conducted a research on consumers' evaluation on food using sensory tests. Combined with conjoint analyses, some significant differences were found in their evaluations of food among stages. And I also used a sensory test process in evaluation of new food product that may be of practical use for food processing companies.