Theoretical and empirical research on the horticultural marketting - By applying cost function of theoretical and empirical analysis -

我们撰写了一份报告，分析了1998-2002年九州地区园艺市场的市场结构。根据OUE的研究报告，九州的园艺批发市场相对较小，因此其公司之间的竞争非常激烈。但是，九州地区有七个县，其管理依赖于园艺产品的消费人口。因此，本文首先总结了九州地区批发市场的特点，进而分析了宫崎市内二手批发商的市场结构，并对宫崎市中心批发市场二手批发商的特征和经济行为进行了实证分析。基于我们的分析，我们清楚地看到，第二批发商的经济行为受到买家讨价还价能力的限制。更重要的是，在对第二批发商行业的市场结构进行调查后，情况变得清晰起来，这就是我们所说的“可竞争的Markat”。

We composed the reports that we analized the market structure on horticaltural market in kyushu regions throughout 1998 to 2002 years. By that reports of oue research, horticultural wholesale markets in Kyushu are relatively small, so its competition among the firms is very severe. But, there are existed seven prefecture within kyushu region, and its management depend on consuming-population to the horticultural products. Therefore, we firstly summerized the characteristics of the wholesale markets in kyushu regions, sedoncly we analised to the market structure on second-wholesalers within Miyazaki city.Also, we empirically analized on the characteristics and economic behavior of second-wholesalers that accomodiated in Miyazaki central wholesale market. Based on our analysis, it is cleared for us that economic behavior of the second-wholesalers are restricted to bargainning power by the buyers. Still-more it becomes clear after the investigation of the market structure on the second-wholesalers' industry that is what we call "Contestable Markat."